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Communication Theory : Media, Technology and Society by David Holmes (2005, Trade Paperback)

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About this product

Product Identifiers

PublisherSAGE Publications, The Limited

ISBN-100761970703

ISBN-139780761970705

eBay Product ID (ePID)2727895

Product Key Features

Number of Pages272 Pages

LanguageEnglish

Publication NameCommunication Theory : Media, Technology and Society

SubjectCommunication Studies, Telecommunications

Publication Year2005

TypeTextbook

Subject AreaTechnology & Engineering, Language Arts & Disciplines

AuthorDavid Holmes

FormatTrade Paperback

Dimensions

Item Height0.6 in

Item Weight15 Oz

Item Length9 in

Item Width6 in

Additional Product Features

Intended AudienceCollege Audience

LCCN2005-298248

Reviews'There is no other book that can both be used as a teaching tool and can help scholars organize their thinking about new media' - Steve Jones, University of Chicago

Dewey Edition0

IllustratedYes

Dewey Decimal302.23

Table Of ContentINTRODUCTION - A SECOND MEDIA AGE?THEORIES OF BROADCAST MEDIATHEORIES OF CYBERSOCIETYTHE INTERRELATION BETWEEN BROADCAST AND NETWORK COMMUNICATIONINTERACTION VERSUS INTEGRATIONTELECOMMUNITY

SynopsisCommunication Theory argues that the different kinds of communication dynamics found in cyberspace demand a reassessment of the methodologies used to explore media, as well as new understandings of the concepts of interaction and community (virtual communities and broadcast communities)., This book offers an introduction to communication theory that is appropriate to our post-broadcast, interactive media environment. The author contrasts the first media age of broadcast with the second media age of interactivity. Communication Theory argues that the different kinds of communication dynamics found in cyberspace demand a reassessment of the methodologies used to explore media, as well as new understandings of the concepts of interaction and community (virtual communities and broadcast communities)., 'This is a very clear and concise summary of media studies, present and future. There is no other book that can both be used as a teaching tool and can help scholars organize their thinking about new media as this book can' - Steve Jones, University of Chicago This book offers an introduction to communication theory that is appropriate to our post-broadcast, interactive, media environment. The author contrasts the 'first media age' of broadcast with the 'second media age' of interactivity. Communication Theory argues that the different kinds of communication dynamics found in cyberspace demand a reassessment of the methodologies used to explore media, as well as new understandings of the concepts of interaction and community (virtual communities and broadcast communities). The media are examined not simply in terms of content, but also in terms of medium and network forms. Holmes also explores the differences between analogue and digital cultures, and between cyberspace and virtual reality. The book serves both as an upper level textbook for New Media courses and a good general guide to understanding the sociological complexities of the modern communications environment., 'This is a very clear and concise summary of media studies, present and future. There is no other book that can both be used as a teaching tool and can help scholars organize their thinking about new media as this book can - Steve Jones, University of Chicago This book offers an introduction to communication theory that is appropriate to our post-broadcast, interactive, media environment. The author contrasts the 'first media age of broadcast with the 'second media age of interactivity. Communication Theory argues that the different kinds of communication dynamics found in cyberspace demand a reassessment of the methodologies used to explore media, as well as new understandings of the concepts of interaction and community (virtual communities and broadcast communities). The media are examined not simply in terms of content, but also in terms of medium and network forms. Holmes also explores the differences between analogue and digital cultures, and between cyberspace and virtual reality. The book serves both as an upper level textbook for New Media courses and a good general guide to understanding the sociological complexities of the modern communications environment.

LC Classification NumberP90