How to Conduct Communication Research : Qualitative and Quantitative Methods by Elizabeth Dorrance Hall and Kristina M. Scharp (2024, Hardcover)
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UNKNOWN by Unknown, Unknown, ISBN 1516587596, ISBN-13 9781516587599, Brand New, Free shipping in the US
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About this product
Product Identifiers
PublisherCognella, Inc.
ISBN-101516587596
ISBN-139781516587599
eBay Product ID (ePID)26074805554
Product Key Features
Number of Pages408 Pages
LanguageEnglish
Publication NameHow to Conduct Communication Research : Qualitative and Quantitative Methods
SubjectCommunication Studies
Publication Year2024
TypeTextbook
AuthorElizabeth Dorrance Hall, Kristina M. Scharp
Subject AreaLanguage Arts & Disciplines
FormatHardcover
Dimensions
Item Height0.9 in
Item Weight32.6 Oz
Item Length10 in
Item Width7 in
Additional Product Features
Intended AudienceTrade
SynopsisHow to Conduct Communication Research: Qualitative and Quantitative Methods features 48 short, digestible chapters that cover the most essential and practical information students need to know to better understand various approaches and methods for conducting research. Students learn how to use tools from both qualitative and quantitative research methods to maximize their ability to make claims about the world. For instructors, the range of methods and the length of chapters allow flexibility to pick and choose those they wish to focus on. Readers are introduced to research paradigms and the foundations of communication research In Parts I and II, to qualitative methods in Part III, and to quantitative methods in Part IV. Each chapter provides a short preview, main concepts and key terms, user-friendly guiding examples, and strategies for overcoming common obstacles. Examples and activities throughout the book reflect social issues and demonstrate how conducting communication research can explain related outcomes, help students understand what different experiences are like, and disrupt social norms that serve to marginalize and disenfranchise groups of people. Appropriate for any course level, How to Conduct Communication Research is the ideal, accessible textbook and resource for today's students.
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