The product is a 1998-99 Fleer Ultra basketball trading card featuring Shawn Kemp of the Cleveland Cavaliers. This particular card is a Platinum Medallion parallel, limited to a print run of 99. It is a highly sought-after collectible for fans of the NBA and sports trading cards, with features like serial numbering and being part of the base set for that season. The card is in excellent condition and would be a valuable addition to any collection of basketball memorabilia from the late 90s.