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Marketing : Real People, Real Choices by Greg Marshall, Michael Solomon and Elnora Stuart (2019, Hardcover)

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About this product

Product Information

For undergraduate Principles of Marketing courses. Real people, real choices-give students a real feel for marketing. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace. The seventh edition includes more information on marketing metrics, today's new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.

Product Identifiers

Publisher
Prentice Hall PTR
ISBN-10
0135199891
ISBN-13
9780135199893
eBay Product ID (ePID)
26038292765

Product Key Features

Edition
10
Book Title
Marketing : Real People, Real Choices
Number of Pages
640 Pages
Language
English
Publication Year
2019
Topic
Marketing / General
Illustrator
Yes
Genre
Business & Economics
Author
Elnora Stuart, Michael Solomon, Greg Marshall
Format
Hardcover

Dimensions

Item Length
10.9 in
Item Width
8.5 in

Additional Product Features

Dewey Edition
22
Lccn
2018-053257
Dewey Decimal
658.8/0023/73
Lc Classification Number
Hf5415.35.S65 2018b
Table of Content
PART 1: UNDERSTAND THE VALUE PROPOSITION 1. Welcome to the World of Marketing: Create and Deliver Value 2. Global, Ethical, and Sustainable Marketing 3. Strategic Market Planning Supplement: Build a Marketing Plan PART 2: DETERMINE THE VALUE PROPOSITIONS DIFFERENT CUSTOMERS WANT 4. Market Research 5. Marketing Analytics: Welcome to the Era of Big Data! 6. Understand Consumer and Business Markets 7. Segmentation, Target Marketing, and Positioning PART 3: DEVELOP THE VALUE PROPOSITION FOR THE CUSTOMER 8. Product I: Innovation and New Product Development 9. Product II: Product Strategy, Branding, and Product Management 10. Price: What Is the Value Proposition Worth? Supplement: Marketing Math PART 4: DELIVER AND COMMUNICATE THE VALUE PROPOSITION 11. Deliver the Goods: Determine the Distribution Strategy 12. Deliver the Customer Experience: Goods and Services via Bricks and Clicks 13. Promotion I: Advertising One to Many Marketing Communications 14. Promotion II: Social Media Marketing and Other Communication Tools Appendix Marketing Plan: The S&S Smoothie Company
Copyright Date
2020

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Picture 1 of 3

Marketing : Real People, Real Choices by Greg Marshall, Michael Solomon and Elnora Stuart (2019, Hardcover)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Books

Sick Fux by Tillie Cole (2017, Trade Paperback)

Chaos : Charles Manson, the CIA, and the Secret History of the Sixties by Tom O'Neill (2020, Trade Paperback)

The War on Warriors : Behind the Betrayal of the Men Who Keep Us Free by Pete Hegseth (2024, Hardcover)

Magic Tree House Ser.: Magic Tree House Books 1-28 Boxed Set by Mary Pope Osborne (2008, UK-Trade Paper)

The Empyrean Ser.: Iron Flame by Rebecca Yarros (2023, Hardcover)

The Psychology of Money : Timeless Lessons on Wealth, Greed, and Happiness by Morgan Housel (2020, Trade Paperback)

You Like It Darker : Stories by Stephen King (2024, Hardcover)

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The Bridgerton Prequels Series Books 1 - 4 Collection Set By Julia Quin

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