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Win-Win : An Everyday Guide to Negotiating by Goldwich (2020, Trade Paperback)

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About this product

Product Identifiers

PublisherMarshall Cavendish International (Asia) Private The Limited

ISBN-109814868531

ISBN-139789814868532

eBay Product ID (ePID)25050401568

Product Key Features

Book TitleWin-Win : an Everyday Guide to Negotiating

Number of Pages232 Pages

LanguageEnglish

TopicBusiness Communication / General

Publication Year2020

IllustratorYes

GenreBusiness & Economics

AuthorGoldwich

FormatTrade Paperback

Dimensions

Item Height0.6 in

Item Weight8.5 Oz

Item Length8.6 in

Item Width5.6 in

Additional Product Features

Intended AudienceTrade

SynopsisWe all negotiate every day, whether we realize it or not. Yet few people ever learn how to negotiate. Those who do usually learn the traditional, win-lose negotiating style rather than an approach that is likely to result in a win-win agreement. This old-school, adversarial approach may be useful in a one-off negotiation where you will probably not deal with that party again. However, such transactions are becoming increasingly rare, because most of us deal with the same people repeatedly -our spouses and children, our friends and colleagues, our customers and clients. It's essential to achieve successful results for ourselves and maintain a healthy relationship with our negotiating partners at the same time. In today's interdependent world of business partnerships and long-term relationships, a win-win outcome is fast becoming the only acceptable result. This book will show you how to get that win-win.