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Digital Marketing Strategy : An Integrated Approach to Online Marketing by Simon Kingsnorth (2019, Trade Paperback)

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Digital Marketing Strategy : An Integrated Approach to Online Marketing by Simon.

About this product

Product Information

Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing - recommended by the Chartered Institute of Marketing. There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives. Now featuring cutting edge updates on social media, SEO, content marketing, user experience and customer loyalty, Digital Marketing Strategy is an ideal road map for navigating: -Marketing automation, personalization, messaging and email -Online and offline integration -The power of technologies, such as AI -New data protection and privacy strategies Accompanied by downloadable practical implementation guides spanning SEO, paid-search, email, lead-generation and more, Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. It is an essential guide for any marketer to build an effective and practical digital strategy.

Product Identifiers

Publisher
Kogan Page, The Limited
ISBN-10
0749484225
ISBN-13
9780749484224
eBay Product ID (ePID)
25038648858

Product Key Features

Number of Pages
384 Pages
Language
English
Publication Name
Digital Marketing Strategy : an Integrated Approach to Online Marketing
Publication Year
2019
Subject
Marketing / General, E-Commerce / Internet Marketing, E-Commerce / General (See Also Computers / Electronic Commerce), Strategic Planning
Type
Textbook
Subject Area
Business & Economics
Author
Simon Kingsnorth
Format
Trade Paperback

Dimensions

Item Height
9.3 in
Item Weight
24.2 Oz
Item Length
1.2 in
Item Width
6.1 in

Additional Product Features

Edition Number
2
LCCN
2018-057298
Dewey Edition
23
Reviews
A strong resource that covers all of the key digital marketing disciplines and how to build them into a winning strategy. Essential reading for beginner and expert alike., A thorough and highly readable summary of everything marketers and business leaders need to know as they navigate our complex digital world. Kingsnorth pulls off the difficult task of balancing theoretical summary with both actionable steps and clarity in a vital book for marketers., The first edition of Simon Kingsnorth 's Digital Marketing Strategy was a great resource for digital marketing students, and the update in terms of content, structure and case examples makes the second edition an essential read and key companion as they start their marketing careers.
Target Audience
College Audience
Illustrated
Yes
Dewey Decimal
658.872
Lc Classification Number
Hf5548.32.K566 2019
Table of Content
00: Introduction - How will this book transform your digital marketing strategy?; 01: The foundations of digital marketing; ONE: Knowing your business objectives and your customer; 02: Understanding the digital ecosystem; 03: Integrating digital into wider organization strategy; 04: Understanding the evolving digital consumer; 05: Barriers, considerations and data protection in digital marketing strategy; TWO: Integrating digital change into your wider organization; 06: Enabling technologies for online marketing and digital transformation; 07: Planning your digital marketing strategy - Objectives, teams and budgeting; THREE: Using channel strategy to reach your customers; 08: SEO strategy and organic techniques; 09: Building and optimizing a winning paid search strategy; 10: Display advertising and programmatic targeting; 11: Tailoring your social media strategy; 12: Marketing automation, messaging and email marketing - The unsung heroes; 13: Lead generation that delivers results; 14: Content strategy - A key pillar of success; 15: Personalizing the customer journey and digital experience; FOUR: Conversion, retention and measurement; 16: Effective design, e-commerce and user experience (UX); 17: Managing loyalty, CRM and data; 18: Providing a smooth online service and customer experience; 19: Measuring success through data analytics and reporting; FIVE: Tailoring your final digital marketing strategy; 20: Putting together your digital marketing strategy; 21: Index
Copyright Date
2019

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