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In this revised and expanded edition, the author includes more on type, as well as new material on setting of type, choosing an appropriate typeface, and the use of color to reinforce typographic hierarchy.
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About this product
Product Identifiers
PublisherKing Publishing, Laurence
ISBN-101786276356
ISBN-139781786276353
eBay Product ID (ePID)25038384543
Product Key Features
Number of Pages240 Pages
Publication NameA Type Primer
LanguageEnglish
SubjectGraphic Arts / Typography
Publication Year2020
TypeTextbook
Subject AreaDesign
AuthorJohn Kane
FormatHardcover
Dimensions
Item Height0.7 in
Item Weight27.5 Oz
Item Length9.8 in
Item Width7.1 in
Additional Product Features
Edition Number2
Intended AudienceCollege Audience
IllustratedYes
SynopsisA bestselling practical introduction to typography, this book analyzes the basic principles and applications of type. In this revised and expanded edition, the author includes more on digital type, as well as new material on setting of type, choosing an appropriate typeface, and the use of color to reinforce typographic hierarchy. The section on grid systems has been strengthened with the addition of new explanatory diagrams. The book also includes a brief history of typography, numerous examples to illustrate the points raised, and a series of useful exercises to help readers put basic principles into practice. John Kane has set up an accompanying website with further information and exercises to be used in conjunction with the book. Engagingly written, this is an invaluable resource for all students of graphic design and typography. Engagingly written, this book is an invaluable resource for all students of graphic design and typography.