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D&AD. the Copy Book by D&AD (2018, Hardcover)
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- Buy It NowCopy Book : How Some of the Best Advertising Writers in the World Write Their...
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About this product
Product Identifiers
PublisherTaschen
ISBN-103836568527
ISBN-139783836568524
eBay Product ID (ePID)242562369
Product Key Features
Book TitleD&Ad. the Copy Book
Number of Pages544 Pages
LanguageEnglish
TopicGraphic Arts / Advertising, Advertising & Promotion
Publication Year2018
IllustratorYes
GenreDesign, Business & Economics
AuthorD&Ad
FormatHardcover
Dimensions
Item Height1.1 in
Item Weight30 oz
Item Length8 in
Item Width5.9 in
Additional Product Features
Intended AudienceTrade
LCCN2021-301701
SynopsisIn 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today-a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication . Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals-often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world , including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes. The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply a "must-have" book for people in advertising and marketing , it is also a "should-have" for anyone who needs to involve or influence people , by webpage, on paper, or in person., In 1995, the D&AD published a book on the intricate art of writing for advertising. Now, D&AD and TASCHEN join forces to bring you this updated and redesigned edition with essays by 53 leading professionals from across the world. This book isn't just indispensable for marketing writers, but for anyone who needs to win people over online, on paper, or in person., In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today--a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals--often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes. The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply a "must-have" book for people in advertising and marketing, it is also a "should-have" for anyone who needs to involve or influence people, by webpage, on paper, or in person.
LC Classification NumberHF5825.C6 2018
