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Brand Buzz : 3 Breakthrough Secrets for Building a Winning Brand by Adrienne Weiss and Gregory Weiss (2016, Hardcover)
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Author: Weiss, Adrienne; Weiss, Gregory. Release Date: 2016-10-01. Condition: New. Qty Available: 1.
- Buy It NowBrand Buzz: 3 Breakthrough Secret- 9781608106028, hardcover, Adrienne Weiss, new
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About this product
Product Identifiers
PublisherSourcebooks, Incorporated
ISBN-101608106020
ISBN-139781608106028
eBay Product ID (ePID)240569653
Product Key Features
Number of Pages144 Pages
Publication NameBrand Buzz : 3 Breakthrough Secrets for Building a Winning Brand
LanguageEnglish
SubjectMarketing / General, Consumer Guides, Customer Relations, Advertising & Promotion
Publication Year2016
TypeNot Available
AuthorAdrienne Weiss, Gregory Weiss
Subject AreaReference, Business & Economics
FormatHardcover
Dimensions
Item Height0.6 in
Item Weight13.5 Oz
Item Length6.8 in
Item Width6.8 in
Additional Product Features
Intended AudienceTrade
SynopsisAdrienne and Greg take you through the 3 rules they have uncovered through their career in the branding industry: storytelling, club making, and country building. 1) Storytelling: no one will care what your product is if you don't sell them why it is, who you are, and how this will change their lives for the better. 2) Clubmaking: creating an exclusive, just for you feel to your brand will make consumers crave to be a part of the magic. 3) Country Building: once you've established yourself as a product people need and want to be a part of, make your company one that is fun to be a part of! Establish a voice for your brand, cohesive marketing, and fun details. "Competition is ever-present so staying ahead of the curve and being trend-right is so important. Responding to fashion, colours and technology is a must for companies that want to stay relevant to today's consumer. There is so much noise and distraction these days, it is critical for a brand to have a clear vision and engaging voice that cuts through the clutter." Adrienne Weiss is the principle of the Adrienne Weiss Corporation (AWC) and has been called "the high priestess of pop marketing." Since 1986, AWC has developed award-winning brand strategies for companies in many industries - food and beverage, retail, consumer products, convenience stores, real estate developments, sports stadiums and entertainment concepts. From Coca-Cola, McDonald's and Build-A-Bear to Target Stores, Five Below and Disney, Adrienne and her team create and reimagine brands that impact businesses all over the globe., From the branding gurus behind Dunkin Donuts, Build A Bear, Corner Bakery, and more If you want to succeed in today's hyper-competitive market, you want your brand to buzz. You want it to be a brand that people can't stop talking about, one that customers love to support. With their expertise through working on some of the biggest brands in the market, AdrienneWeiss and Greg Weiss offer their industry secrets on how to best create buzz within and around your brand. Brand Buzz lays out the 3 rules Adrienne and Greg have uncovered through their career in the branding industry: storytelling, club making, and country building. This fast but powerful read shares stories of major brands who have improved their image and performance using these 3 rules. Gain notoriety, generate excitement, and earn loyal customers--start building your brand's buzz now!, From the branding gurus behind Dunkin Donuts, Build A Bear, Corner Bakery, and more If you want to succeed in today's hyper-competitive market, you want your brand to buzz. You want it to be a brand that people can't stop talking about, one that customers love to support. With their expertise through working on some of the biggest brands in the market, AdrienneWeiss and Greg Weiss offer their industry secrets on how to best create buzz within and around your brand. Brand Buzz lays out the 3 rules Adrienne and Greg have uncovered through their career in the branding industry: storytelling, club making, and country building. This fast but powerful read shares stories of major brands who have improved their image and performance using these 3 rules. Gain notoriety, generate excitement, and earn loyal customers--start building your brand's buzz now
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