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Information Rules : A Strategic Guide to the Network Economy by Carl Shapiro and Hal R. Varian (1998, Hardcover)
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About this product
Product Identifiers
PublisherHarvard Business Review Press
ISBN-10087584863X
ISBN-139780875848631
eBay Product ID (ePID)24038430768
Product Key Features
Number of Pages368 Pages
Publication NameInformation Rules : a Strategic Guide to the Network Economy
LanguageEnglish
SubjectMarketing / Multilevel, Social Aspects / General, Economics / General, Public Policy / Economic Policy, Information Technology
Publication Year1998
TypeTextbook
Subject AreaComputers, Political Science, Business & Economics
AuthorCarl Shapiro, Hal R. Varian
FormatHardcover
Dimensions
Item Height1.3 in
Item Weight25 Oz
Item Length9.5 in
Item Width6.5 in
Additional Product Features
Intended AudienceTrade
LCCN98-024923
IllustratedYes
Table Of Content1 The Information Economy 2 Pricing Information 3 Versioning Information 4 Rights Management 5 Recognizing Lock-In 6 Managing Lock-In 7 Networks and Positive Feedback 8 Cooperation and Compatibility 9 Waging a Standards War 10 Information Policy
SynopsisExplains that long-standing economic concepts provide the understanding to succeed in the information age. This book explains the moves that help business leaders navigate successfully through the information economy. It argues that managers must understand the fundamental economics of information technology to develop effective strategies., In Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age. They argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders navigate successfully through the tough decisions of the information economy.
LC Classification NumberHC79.I55S53 1998
