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Vernor's Ginger Ale by Keith Wunderlich (2008, Hardcover)

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Brand New

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About this product

Product Identifiers

PublisherArcadia Publishing

ISBN-101531632351

ISBN-139781531632359

eBay Product ID (ePID)240195018

Product Key Features

Book TitleVernor's Ginger Ale

Number of Pages130 Pages

LanguageEnglish

TopicInfrastructure, United States / State & Local / MidWest (IA, Il, in, Ks, Mi, MN, Mo, Nd, Ne, Oh, Sd, Wi), Corporate & Business History

Publication Year2008

IllustratorYes

GenreBusiness & Economics, History

AuthorKeith Wunderlich

FormatHardcover

Dimensions

Item Height0.4 in

Item Weight14.6 Oz

Item Length9.6 in

Item Width6.7 in

Additional Product Features

Intended AudienceTrade

SynopsisVernor's Ginger Ale has sparkling fizz, a unique taste, and a history that goes back before Coca-Cola, Pepsi, Hires, or Moxie. Upon returning from the Civil War in 1866, James Vernor opened a pharmacy in Detroit. He also opened a barrel of ginger ale extract he had created before the war. He discovered the four years of aging had mellowed the taste to perfection. A new "deliciously different" flavor had been created, and Vernor's Ginger Ale was born. From a small drugstore in Detroit to a product enjoyed across America and Canada, Vernor's is a success story. Vernor's is the story of a small back-room product turned into a highly successful brand. At over 140 years old, Vernor's is America's oldest continuously produced soft drink. Vernor's Ginger Ale takes readers on a journey from pharmacy to factory, from entrepreneur to franchised corporation.