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About this product
Product Identifiers
PublisherMcGraw-Hill Higher Education
ISBN-101259899691
ISBN-139781259899690
eBay Product ID (ePID)240121958
Product Key Features
Edition21
Book TitleCrafting and Executing Strategy: concepts
Number of Pages448 Pages
LanguageEnglish
Publication Year2017
TopicManagement, Strategic Planning
IllustratorYes
GenreBusiness & Economics
AuthorJohn E. Gamble, A. J. Strickland, Arthur A. Thompson Jr., Margaret Peteraf
FormatTrade Paperback
Dimensions
Item Height0.7 in
Item Weight24 Oz
Item Length9.9 in
Item Width8 in
Additional Product Features
LCCN2016-045241
Dewey Edition23
Dewey Decimal658.4012
Table Of ContentSection A: Introduction and Overview Chapter 1: What is Strategy and Why Is It Important? Chapter 2: Charting a Company's Direction: Its Vision, Mission, Objectives, and Strategy Section B: Core Concepts and Analytical Tools Chapter 3: Evaluating a Company's External Environment Chapter 4: Evaluating a Company's Resources, Capabilities, and Competitiveness Section C: Crafting a Strategy Chapter 5: The Five Generic Competitive Strategies Chapter 6: Strengthening a Company's Competitive Position: Strategic Moves, Timing, and Scope of Operations Chapter 7: Strategies for Competing in International Markets Chapter 8: Corporate Strategy: Diversification and the Multibusiness Company Chapter 9: Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy Section D: Executing the Strategy Chapter 10: Building an Organization Capable of Good Strategy Execution: People, Capabilities, and Structure Chapter 11: Managing Internal Operations: Actions That Promote Good Strategy Execution Chapter 12: Corporate Culture and Leadership: Keys to Good Strategy Execution
SynopsisBest Selling Strategy Title. Concepts Only Version. Set up a Custom Case pack using only the cases you'd cover in your class using CREATE. The 21st Edition continues its tradition of being a preeminently teachable text because of its mainstream content and balanced coverage of what every student needs to know about the managerial tasks of crafting and executing strategy and because the presentation of the material is engaging and clearly written. Please see Key Differentiating Features listed below.