About this product

Product Identifiers

PublisherMcgraw-Hill Education

ISBN-101259685233

ISBN-139781259685231

eBay Product ID (ePID)240031146

Product Key Features

Number of Pages640 Pages

LanguageEnglish

Publication NameBusiness Foundations: a Changing World

SubjectGeneral, Management

Publication Year2017

TypeTextbook

AuthorLinda Ferrell, O. C. Ferrell, Geoffrey A. Hirt

Subject AreaBusiness & Economics

FormatTrade Paperback

Dimensions

Item Height0.8 in

Item Weight33.8 Oz

Item Length9.9 in

Item Width7.9 in

Additional Product Features

Edition Number11

Intended AudienceCollege Audience

LCCN2016-041137

Grade FromCollege Freshman

IllustratedYes

Grade ToCollege Graduate Student

Table Of ContentPart 1: Business in a Changing World Chapter 1: The Dynamics of Business and Economics Chapter 2: Business Ethics and Social Responsibility Chapter 3: Business in a Borderless World Part 2: Starting and Growing a Business Chapter 4: Options for Organizing Business Chapter 5: Small Business, Entrepreneurship, and Franchising Part 3: Managing for Quality and Competitiveness Chapter 6: The Nature of Management Chapter 7: Organization, Teamwork, and Communication Chapter 8: Managing Service and Manufacturing Operations Part 4: Creating the Human Resource Advantage Chapter 9: Motivating the Workforce Chapter 10: Managing Human Resources Part 5: Marketing-Developing Relationships Chapter 11: Customer-Driven Marketing Chapter 12: Dimensions of Marketing Strategy Chapter 13: Digital Marketing and Social Networking Part 6: Financing the Enterprise Chapter 14: Accounting and Financial Statements Chapter 15: Money and the Financial System Chapter 16: Financial Management and Securities Markets Bonus Chapter A: The Legal and Regulatory Environment Bonus Chapter B: Personal Financial Planning Online Appendix A: Guidelines for Developing a Business Plan Online Appendix B: Personal Career Plan Online Appendix C: Risk- The Basics of Risk Management

SynopsisBusiness Foundations: A Changing World carefully blends the right mix of content and applications to give students a firm grounding in business principles. Where other products have you sprinting through the semester to cover everything, Business Foundations: A Changing World allows breathing space to explore topics and incorporate additional activities to complement your teaching. Build from the ground up, Business Foundations: A Changing World is for faculty and students who value a briefer, flexible, and integrated resource that is exciting, happening, focused and applicable What sets this learning program apart from the competition? An unrivaled, focused mixture of exciting content and resources blended with application examples, activities, and fresh topics that show students what is happening in the world of business today, Business Foundations: A Changing World carefully blends the right mix of content and applications to give students a firm grounding in business principles. Where other products have you sprinting through the semester to cover everything, Business Foundations: A Changing World allows breathing space to explore topics and incorporate additional activities to complement your teaching. Build from the ground up, Business Foundations: A Changing World is for faculty and students who value a briefer, flexible, and integrated resource that is exciting, happening, focused and applicable! What sets this learning program apart from the competition? An unrivaled, focused mixture of exciting content and resources blended with application examples, activities, and fresh topics that show students what is happening in the world of business today!

LC Classification NumberHF1008.F47 2017