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Breakthrough Copywriter : A Field Guide to Eugene M. Schwartz Advertising Genius by Robert C. Worstell (2017, Trade Paperback)

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Breakthrough Copywriter: A Field Guide to Eugene M. Schwartz Advertising Genius, ISBN 1387028081, ISBN-13 9781387028085, Brand New, Free shipping in the US

About this product

Product Identifiers

PublisherLulu Press, Inc.

ISBN-101387028081

ISBN-139781387028085

eBay Product ID (ePID)239647523

Product Key Features

Book TitleBreakthrough Copywriter : a Field Guide to Eugene M. Schwartz Advertising Genius

Number of Pages110 Pages

LanguageEnglish

TopicGeneral

Publication Year2017

IllustratorYes

GenreBusiness & Economics

AuthorRobert C. Worstell

FormatTrade Paperback

Dimensions

Item Height0.3 in

Item Weight7.3 Oz

Item Length9 in

Item Width6 in

Additional Product Features

Intended AudienceTrade

SynopsisThere was one copywriter who made millionaires from people who read his book, although they never wrote an ad. Eugene Schwartz wrote a classic on copywriting that is probably one of the most powerful, and profitable, books on copywriting and marketing ever written. That book has been kept available only as a rare hardback gift edition. Generations of copywriters haven't had access to this material. And the world would be a poorer place, except... Fortunately Schwartz was also prolific as a speaker. So we are able to bring notes of his lectures and a review of his classic text to life again. You can learn: - How to create ads which sell your products at the expense of your competition - Find which roles your customer really wants to play and align these to your product - Discover how to get a product to sell no matter how people have already heard about it or how many products like it are already out there. - Learn how to control your audience by being their friend. Get Your Copy Now., There was one copywriter who made millionaires from people who read his book, although they never wrote an ad. Eugene Schwartz wrote a classic on copywriting that is probably one of the most powerful, and profitable, books on copywriting and marketing ever written. That book has been kept available only as a rare hardback gift edition. Generations of copywriters haven't had access to this material. And the world would be a poorer place, except... Fortunately Schwartz was also prolific as a speaker. So we are able to bring notes of his lectures and a review of his classic text to life again. You can learn: - How to create ads which sell your products at the expense of your competition - Find which roles your customer really wants to play and align these to your product - Discover how to get a product to sell no matter how people have already heard about it or how many products like it are already out there. - Learn how to control your audience by being their friend. Get Your Copy Now, There was one copywriter who made millionaires from people who read his book, although they never wrote an ad.Eugene Schwartz wrote a classic on copywriting that is probably one of the most powerful, and profitable, books on copywriting and marketing ever written.That book has been kept available only as a rare hardback gift edition. Generations of copywriters haven't had access to this material. And the world would be a poorer place, except...Fortunately Schwartz was also prolific as a speaker.So we are able to bring notes of his lectures and a review of his classic text to life again. You can learn:- How to create ads which sell your products at the expense of your competition- Find which roles your customer really wants to play and align these to your product- Discover how to get a product to sell no matter how people have already heard about it or how many products like it are already out there.- Learn how to control your audience by being their friend.Get Your Copy Now.