Reviews
This book provides students and educators alike with an excellent foundation for modern public relations. Of particular interest is the books excellent and comprehensive discussion of the century-old history of the field. This book delves deep and broad, offering students a unique perspective of how we got to where we are today, why we practice the way we do and how media technologies have so profoundly impacted the evolution of the profession. The influence of corporate communications pioneers we dont hear much about provides a much-needed understanding of the differences between agency and client work. This text is highly recommended for student who is serious about a career in this field., The first thing I look at in a new text is the bibliography. A text that has nothing to say about theory and research does not get a second look. Page does an excellent job here of blending theory and practice., This incredibly thorough introduction to strategic public relations traces PR from its early days and provides insights to success in a career in its exciting future. With a solid foundation in ethics, careful attention to the core values of building authentic stakeholder relationships, and an informed eye on the evolving strategic digital future, readers will find this to be a comprehensive and indispensable guide., This is a good textbook jam-packed with recent information about public relations in multiple arenas -- including corporate, non-profit, governmental, political, international, sports, tourism, and more. The up-to-date chapter on digital media relations is a plus as are chapters on ethics, law, history, research, and theory., Introduction to Strategic Public Relations: Communicating for a Socially Responsible World is an excellent resource for public relations students and instructors. Students will love the timely scenarios, global case studies, and easy to follow explanations of public relations practices across the world. Instructors will appreciate the comprehensive and engaging exercises that provide real world examples. A much needed text for the modern PR professional., This new text book provides a welcome blend of theory and practical knowledge that both students and professors of strategic communication will find adds real value. Page and Parnell bring the right formula at just the right time., Using case studies at the beginning of each chapter is an excellent way to connect with students and to provide a focus for discussion of the key concepts. The focus on theory throughout the text is also refreshing., The art and science of effective and responsible communications in todays chaotic, fragmented and increasingly broad media landscape is comprehensively addressed by Dr. Page and Professor Parnell in this ground-breaking work. Both educators and students alike will benefit from its seamless integration of academic theory and experiential lessons., Public Relations is much more than just communication. Page and Parnell show that a broader strategic view can not only drive business results, it can change the world., The emphasis on social media history, evaluation, social network theory, and strategy is a great way to give students a broad understanding of how social media contribute to relationship building., This text details a contemporary way to practice strategic public relations across multiple public relations sectors. It offers a 'real world' approach to public relations practice stepped in research, theory, and measurement.
