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Social Media for Strategic Communication : Creative Strategies and Research-Based Applications by Karen Freberg (2021, Book, Other)
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New Trade paperback
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About this product
Product Identifiers
PublisherSAGE Publications, Incorporated
ISBN-101071826905
ISBN-139781071826904
eBay Product ID (ePID)2321134345
Product Key Features
Number of Pages488 Pages
Publication NameSocial Media for Strategic Communication : Creative Strategies and Research-Based Applications
LanguageEnglish
Publication Year2021
SubjectSociology / General, General
FeaturesRevised
TypeNot Available
AuthorKaren Freberg
Subject AreaReference, Social Science
FormatBook, Other
Dimensions
Item Height3.9 in
Item Weight31.1 Oz
Item Length0.4 in
Item Width2.8 in
Additional Product Features
Edition Number2
LCCN2021-009653
Dewey Edition23
IllustratedYes
Dewey Decimal302.23/1
Intended AudienceCollege Audience
Edition DescriptionRevised edition
SynopsisSocial Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they'll face in the workplace. By focusing on strategic thinking and awareness, this book gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication - from PR, advertising, and marketing, to non-profit advocacy--gives students a broad base of knowledge that will serve them wherever their careers may lead. The Second Edition features new case studies and exercises and increased coverage of diversity and inclusion issues and influencer marketing trends., Founded in 1965, SAGE is a leading independent academic and professional publisher of innovative, high-quality content. Known for our commitment to quality and innovation, SAGE has helped inform and educate a global community of scholars, practitioners, researchers, and students across a broad range of subject areas. Book jacket., Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they'll face in the workplace.
LC Classification NumberHM742.F739 2022
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