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Actual case studies and entrepreneur profiles help illustrate successful and not-so-successful ventures. Robert D. Hisrich. Publication Date: 2001-08-01. Manufacturer: Mcgraw-Hill College. Label: Mcgraw-Hill College.
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About this product
Product Identifiers
PublisherMcGraw-Hill Higher Education
ISBN-100072314060
ISBN-139780072314069
eBay Product ID (ePID)231802
Product Key Features
Edition5
Book TitleEntrepreneurship
Number of Pages688 Pages
LanguageEnglish
TopicPersonal Success, Entrepreneurship, New Business Enterprises, Strategic Planning, Corporate Finance / General
Publication Year2001
IllustratorYes
GenreBusiness & Economics
AuthorRobert D. Hisrich
FormatHardcover
Dimensions
Item Height1.3 in
Item Weight50.4 Oz
Item Length10.1 in
Item Width7.9 in
Additional Product Features
LCCN2001-090843
Dewey Edition23/eng/20220826
Dewey Decimal658.4/21
SynopsisEntrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts.. . The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice. .