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Essentials of Business Research Methods by Niek Brunsveld, Michael Page, Joe Hair Jr., Adam Merkle and Natalie Cleton (2023, Trade Paperback)

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Essentials of Business Research Methods, Paperback by Hair, Joe, Jr.; Page, Michael; Brunsveld, Niek; Merkle, Adam; Cleton, Natalie, ISBN 1032426284, ISBN-13 9781032426280, Brand New, Free shipping in the US Essentials of Business Research Methods provides an accessible and comprehensive introduction to research methods and analytical techniques for business students.

About this product

Product Identifiers

PublisherRoutledge

ISBN-101032426284

ISBN-139781032426280

eBay Product ID (ePID)23058636647

Product Key Features

Number of Pages508 Pages

Publication NameEssentials of Business Research Methods

LanguageEnglish

Publication Year2023

SubjectGeneral, Economics / General, Research & Development, Management

TypeTextbook

Subject AreaBusiness & Economics

AuthorNiek Brunsveld, Michael Page, Joe Hair Jr., Adam Merkle, Natalie Cleton

FormatTrade Paperback

Dimensions

Item Weight34.7 Oz

Item Length10 in

Item Width7 in

Additional Product Features

Edition Number5

Intended AudienceCollege Audience

LCCN2022-059041

Dewey Edition23

IllustratedYes

Dewey Decimal650.072

Table Of ContentPart I: Introduction 1: Business Research for The Twenty-First Century 2: Overview of the Research Process 3: Ethics in Business Research Part II: Beginning the Research 4: Defining the Research Problem and Reviewing the Literature 5: The Nature and Sources of Secondary Business Data Chapter 6: Conceptualization and Research Design Part III: Sampling and Data Collection 7: Sampling Approaches and Considerations 8: Methods of Collecting Primary Data 9: Measurement and Scaling 10: Questionnaire Design Part IV: Analysis and Interpretation of Data 11: Basic Data Analysis for Qualitative Research 12: Basic Data Analysis for Quantitative Research 13: Testing Hypotheses in Quantitative Research 14: Examining Relationships Using Correlation and Regression 15: Other Multivariate Techniques Part V: Communicating the Results 16: Reporting and Presenting Research

SynopsisEssentials of Business Research Methods provides an accessible and comprehensive introduction to research methods and analytical techniques for business students., Essentials of Business Research Methods provides an accessible and comprehensive introduction to research methods and analytical techniques for business students. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions. Covering both qualitative and quantitative analysis, the book explores critical topics, including ethics in business research, privacy matters, data analytics, customer relationship management, how to conduct information-gathering activities more effectively in a rapidly changing business environment, and more. This fifth edition has been fully updated throughout, covering emerging technologies such as machine learning and blockchain technology, as well as expanded coverage of secondary data, using examples from around the world. A realistic continuing case used throughout the book, applied research examples and ethical dilemma mini cases, enable upper-level undergraduate and postgraduate students to see how business research information is used in the real world. This comprehensive textbook is supported by a range of online resources, including an instructor's manual, PowerPoint slides, and a test bank.

LC Classification NumberHD30.4.H29 2023