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Never Leave Well Enough Alone by Raymond Loewy (2002, Hardcover)

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About this product

Product Identifiers

PublisherJohns Hopkins University Press

ISBN-100801872111

ISBN-139780801872112

eBay Product ID (ePID)2301802

Product Key Features

Book TitleNever Leave Well Enough Alone

Number of Pages488 Pages

LanguageEnglish

TopicHistory & Criticism, Industrial, Science & Technology

Publication Year2002

IllustratorYes

GenreDesign, Biography & Autobiography

AuthorRaymond Loewy

FormatHardcover

Dimensions

Item Height1.4 in

Item Weight24.1 Oz

Item Length6.2 in

Item Width6 in

Additional Product Features

Intended AudienceTrade

LCCN2002-069397

ReviewsA fascinating insight into the birth and growth of the largest consumer society the world has ever seen-and a handbook for how to make technology desirable., A fascinating insight into the birth and growth of the largest consumer society the world has ever seen--and a handbook for how to make technology desirable., "A fascinating insight into the birth and growth of the largest consumer society the world has ever seen -- and a handbook for how to make technology desirable." -- New Scientist, A fascinating insight into the birth and growth of the largest consumer society the world has ever seen -- and a handbook for how to make technology desirable., "A fascinating insight into the birth and growth of the largest consumer society the world has ever seen -- and a handbook for how to make technology desirable."--Adam Goff, New Scientist

Dewey Edition21

Dewey Decimal745.2/092 B

Table Of ContentContents: Introduction to the Johns Hopkins Edition, by Glen Porter PART ONE Chapter 1 Corporal Loewy Chapter 2 Adolescence Chapter 3 Sex and Locomotives Chapter 4 Fashion Illustrator Chapter 5 The Crusade PART TWO Chapter 6 The Duplicating Angel Chapter 7 Skyscraper Office Chapter 8 American Cooking Chapter 9 The Penthouse Studio Chapter 10 The "Me Too" Boys Chapter 11 From Toothpicks to Locomotives Chapter 12 Big Business Chapter 13 Michael and Venise Chapter 14 Viola Erickson Chapter 15 Preparations for Postwar PART THREE Chapter 16 The National Widget Company Chapter 17 The Chrome and You Chapter 18 Industrial Design Chapter 19 Case History Chapter 20 The MAYA Stage Chapter 21 The Borax Plague Chapter 22 Design and Psychology Chapter 23 Automobile Body Styling Chapter 24 Reader Rides Again Chapter 25 Keeping Fit Chapter 26 Where To?

SynopsisAcclaimed for its wit, its idiosyncracies, and its insight into the Loewy aesthetic, this volume stands as a remarkable document of the American Century and a still-vital meditation upon the importance of industrial design in daily life., Between the 1930s and the 1960s, Raymond Loewy's streamlined designs for thousands of consumer goods--everything from toasters and refrigerators to automobiles and ocean liners--radically changed the look of American life. Regarded as the father of modern industrial design, he appeared on the cover of Time in 1949; in 1990, he was selected as one of Life 's "100 Most Important Americans of the 20th Century." Whether they realized it or not, Americans at mid-century lived in a Loewy-designed world, from the cigarettes they smoked (Lucky Strike's packaging), the soda they drank (the restaurant Coca-Cola dispenser), the toothpaste they used (Pepsodent's toothpaste tube), the cars they drove (his organization was Studebaker's design and styling department), the buses (Greyhound) and trains (the Pennsylvania Railroad) in which they rode, and the department stores (Gimbel's, Foley's, and Lord & Taylor) and grocery stores (Lucky) where they shopped. Never Leave Well Enough Alone was first published in 1951 at the height of Loewy's career. His company, Raymond Loewy Associates, served as design consultants to more than a hundred of the world's largest corporations, and products manufactured to their specifications sold in excess of $3 billion annually. Written and designed by Loewy, this profusely illustrated book is part autobiography and part design manifesto. Acclaimed for its wit, its idiosyncracies, and its insight into the Loewy aesthetic, this volume stands as a remarkable document of the American Century and a still-vital meditation upon the importance of industrial design in daily life.

LC Classification NumberTS140.L63A36 2002