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Marketing Loose Leaf by George Deitz, John E. Mello and Shane C. Hunt (2017, Ringbound)
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Marketing Loose Leaf by Shane Hunt, George Deitz and John Mello (2017) second edition. Brand new.
- Buy It NowMarketing Loose Leaf by John E. Mello, Shane C. Hunt and George Deitz (2017,...
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About this product
Product Identifiers
PublisherMcgraw-Hill Education
ISBN-101259598993
ISBN-139781259598999
eBay Product ID (ePID)229684118
Product Key Features
Number of Pages640 Pages
Publication NameMarketing Loose Leaf
LanguageEnglish
SubjectMarketing / General
Publication Year2017
TypeTextbook
AuthorGeorge Deitz, John E. Mello, Shane C. Hunt
Subject AreaBusiness & Economics
FormatRingbound
Dimensions
Item Height0.8 in
Item Weight39.4 Oz
Item Length10.8 in
Item Width8.4 in
Additional Product Features
Edition Number2
Intended AudienceCollege Audience
LCCN2016-042226
Grade FromCollege Freshman
IllustratedYes
Grade ToCollege Graduate Student
Table Of ContentPart 1: Marketing In The Twenty-First Century Chapter 1: Why Marketing Matters to You Chapter 2: Strategic Planning Chapter 3: The Global Environment Part 2: Understanding Your Customer Chapter 4: Consumer Behavior Chapter 5: Marketing Research Chapter 6: Product Development Chapter 7: Segmentation, Targeting, and Positioning Part 3: Reaching Your Customer Chapter 8: Promotional Strategies Chapter 9: Supply Chain and Logistics Management Chapter 10: Pricing Chapter 11: Retailing Chapter 12: Personal Selling Chapter 13: Digital & Social Media Marketing Part 4: Responding To Your Customer Chapter 14: Customer Relationship Management Chapter 15: Branding Chapter 16: Social Responsibility and Sustainability
SynopsisHunt Marketing emphasizes the universal importance of marketing, not only because students (especially non-marketing majors) want to know " Why does this course matter to me ?" but also because everyone is a marketer. Student engagement and relevance are emphasized throughout the second edition of Hunt Marketing - A career focus , to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand. - Integration of key topics that are part of the daily fabric of marketing--globalization, social media, ethics, and marketing analytics. - Seamlessly integrated results-driven technology. - The right content for a semester-long course. With 16 chapters (and further customization available in Create), the second edition of Hunt Marketing provides the perfect content mix for online, hybrid, and face-to-face Principles of Marketing students., Hunt Marketing emphasizes the universal importance of marketing, not only because students (especially non-marketing majors) want to know " Why does this course matter to me ?" but also because everyone is a marketer. Student engagement and relevance are emphasized throughout the second edition of Hunt Marketing : * A career focus , to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand. * Integration of key topics that are part of the daily fabric of marketing--globalization, social media, ethics, and marketing analytics. * Seamlessly integrated results-driven technology. * The right content for a semester-long course. With 16 chapters (and further customization available in Create), the second edition of Hunt Marketing provides the perfect content mix for online, hybrid, and face-to-face Principles of Marketing students., Hunt Marketing emphasizes the universal importance of marketing, not only because students (especially non-marketing majors) want to know " Why does this course matter to me ?" but also because everyone is a marketer. Student engagement and relevance are emphasized throughout the second edition of Hunt Marketing : - A career focus , to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand. - Integration of key topics that are part of the daily fabric of marketing--globalization, social media, ethics, and marketing analytics. - Seamlessly integrated results-driven technology. - The right content for a semester-long course. With 16 chapters (and further customization available in Create), the second edition of Hunt Marketing provides the perfect content mix for online, hybrid, and face-to-face Principles of Marketing students.
LC Classification NumberHF5415.H872 2018
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