About this product

Product Information

The designer's guide to building visionary brand identitiesDesigning Brand Identity is an essential toolkit for branding and design firms, marketing and design students, and clients. This comprehensive and accessible resource meticulously maps out the process, provides the fundamentals, and never loses sight of the big picture. From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, this book helps companies create stronger brands.

Product Identifiers

PublisherWiley & Sons, Incorporated, John

ISBN-100471213268

ISBN-139780471213260

eBay Product ID (ePID)2290974

Product Key Features

Number of Pages248 Pages

LanguageEnglish

Publication NameDesigning Brand Identity : a Complete Guide to Creating, Building, and Maintaining Strong Brands

Publication Year2003

SubjectConsumer Guides, Intellectual Property / Trademark, Graphic Arts / General, Advertising & Promotion

TypeNot Available

Subject AreaDesign, Law, Business & Economics, Référence

AuthorAlina R. Wheeler

FormatHardcover

Dimensions

Item Height0.9 in

Item Weight34 Oz

Item Length11.2 in

Item Width8.4 in

Additional Product Features

LCCN2002-033142

Dewey Edition21

Reviews"...anyone building or changing an identity should use this book for each stage. Smartly written, cleanly laid out, helpful examples...." (Brandchannel.com, June 2004) "The book's easy style and comprehensive scope make it an appropriate choice for design students and professionals in need of a big-picture view of brand identity." ( Design Issues , 4/1/2004) "Written in a friendly and lucid style, it will be equally appealing to the account executive and the creative director." (uk.internet.com, 8 April 2003) "Wheeler has created a voice, which is at the same time relaxed, authoritative, and informative. It's not a book necessarily read cover-to-cover: it's a very scanable book, organized by spreads. So it is easy to use- increasing its value as a reference book. And finally, the book is thoroughly visual- not just showing photographic examples of branding but employing charts and type layouts that use design to case the conveyance of information as well." ( Communication Arts , May/June 2004)

IllustratedYes

Dewey Decimal658.8/27

Intended AudienceTrade

Lc Classification NumberHd69.B7w44 2003

Table of ContentPART I: PERCEPTION.Chapter 1. Brand Identity Ideals.Chapter 2. Brand Identity Fundamentals.PART II: PROCESS.Phase 1. Research and Analysis.Phase 2. Creating Strategy.Phase 3. Designing Brand Identity.Phase 4. Building Brand Identity.Phase 5. Managing Assets.PART III: PRACTICE.Case Study 1. Evolution.Case Study 2. Merger.Case Study 3. Creating the New.Appendices.Bibliography.Index.