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Mindtap Course List Ser.: Managerial Economics : Applications, Strategies and Tactics by R. Charles Moyer, James R. McGuigan and Frederick H. deB Harris (2016, Hardcover)
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About this product
Product Identifiers
PublisherCengage South-Western
ISBN-101305506383
ISBN-139781305506381
eBay Product ID (ePID)229074589
Product Key Features
Number of Pages816 Pages
LanguageEnglish
Publication NameManagerial Economics : Applications, Strategies and Tactics
SubjectIndustrial Management, General, Economics / General, Teaching Methods & Materials / General
Publication Year2016
FeaturesRevised
TypeTextbook
Subject AreaEducation, Business & Economics
AuthorR. Charles Moyer, James R. Mcguigan, Frederick H. Deb Harris
SeriesMindtap Course List Ser.
FormatHardcover
Dimensions
Item Height10.2 in
Item Weight56.1 Oz
Item Length1.4 in
Item Width8.3 in
Additional Product Features
Edition Number14
Intended AudienceCollege Audience
LCCN2016-945887
Dewey Edition22
IllustratedYes
Dewey Decimal338.5
Edition DescriptionRevised edition
Table Of ContentPreface.About the Authors.PART I: INTRODUCTION.1. Introduction and Goals of the Firm.2. Fundamental Economic Concepts.PART II: DEMAND AND FORECASTING.3. Demand Analysis.4. Estimating Demand.5. Business and Economic Forecasting.6. Managing in the Global Economy.PART III: PRODUCTION AND COST.7. Production Economics.7B. Production Economics of Renewable and Exhaustible Natural Resources.8. Cost Analysis.9. Applications of Cost Theory.PART IV: PRICING AND OUTPUT DECISIONS: STRATEGY AND TACTICS.10. Prices, Output, and Strategy: Pure and Monopolistic Competition.11. Price and Output Determination: Monopoly and Dominant Firms.12. Price and Output Determination: Oligopoly.13. Best-Practice Tactics: Game Theory.13A. Entry Deterrence and Accommodation Games.14. Pricing Techniques and Analysis.PART V: ORGANIZATIONAL ARCHITECTURE AND REGULATION.15. Contracting, Governance, and Organizational Form.15A. Auction Design and Information Economics.16. Government Regulation.17. Long-Term Investment Analysis.Appendices.A. The Time Value of Money.B. Tables.C. Differential Calculus Techniques in Management .D. Check Answers to Selected End-of-Chapter Exercises.Glossary.Index.Notes.Web Appendices.
SynopsisLearn how to think analytically and make better business decisions as a future business leader with the insights found in MANAGERIAL ECONOMICS: APPLICATIONS, STRATEGIES AND TACTICS, 14E. This timely edition illustrates how today's effective managers apply economic theory and techniques to solve real-world everyday decision problems. The concise new edition offers a comprehensive current approach with cutting-edge coverage of important and relevant management topics.
LC Classification NumberHD30.22
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