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New, Engaging Titles from 4LTR Press Ser.: MKTG (with MKTG Online, 1 Term (6 Months) Printed Access Card) by Joe F. Hair, Charles W. Lamb and Carl McDaniel (2017, Trade Paperback)

3.85 product ratings

Books Planet Store (565)
98.6% positive feedback

Price:

$39.88

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Estimated delivery Thu, Jun 20 - Tue, Jun 25

Returns:

30 days returns. Buyer pays for return shipping.

Condition:

Brand New

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About this product

Product Information

Learn your Principles of Marketing Course YOUR Way with MKTG! MKTG's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, MKTG Online allows easy exploration of MKTG anywhere, anytime - including on your device! Collect your notes and create StudyBits(tm) from interactive content as you go to remember what's important. Then, either use preset study resources, or personalize the product through easy-to-use tags and filters to prioritize your study time. Make and review flashcards, review related content, and track your progress with Concept Tracker, all in one place and at an affordable price!

Product Identifiers

Publisher
Cengage South-Western
ISBN-10
1337116807
ISBN-13
9781337116800
eBay Product ID (ePID)
227747336

Product Key Features

Edition
11
Book Title
Mktg (With Mktg Online, 1 Term (6 Months) Printed Access Card)
Number of Pages
432 Pages
Language
English
Publication Year
2017
Topic
Marketing / General, General
Illustrator
Yes
Genre
Business & Economics
Author
Carl Mcdaniel, Charles W. Lamb, Joe F. Hair
Book Series
New, Engaging Titles from 4ltr Press Ser.
Format
Trade Paperback

Dimensions

Item Height
0.7 in
Item Weight
35.3 Oz
Item Length
10.8 in
Item Width
8.5 in

Additional Product Features

Reviews
The online help was great. The games made it so it wasn't boring and I retained more of the information., I like the online quizzes. They are very helpful. So are the chapter review cards. I use them before each exam.
Lccn
2016-953544
Lc Classification Number
Hf5415.L35 2018
Table of Content
Part I: THE WORLD OF MARKETING. 1. An Overview of Marketing. 2. Strategic Planning for Competitive Advantage. 3. Ethics and Social Responsibility. 4. The Marketing Environment. 5. Developing a Global Vision. Part II: ANALYZING MARKETING OPPORTUNITIES. 6. Consumer Decision Making. 7. Business Marketing. 8. Segmenting and Targeting Markets. 9. Marketing Research. Part III: PRODUCT DECISIONS. 10. Product Concepts. 11. Developing and Managing Products. 12.Services and Nonprofit Organization Marketing. Part IV: DISTRIBUTION DECISIONS. 13. Supply Chain Management and Marketing Channels. 14. Retailing. Part V: PROMOTION AND COMMUNICATION STRATEGIES. 15. Marketing Communications. 16. Advertising, Public Relations, and Sales Promotion. 17. Personal Selling and Sales Management. 18. Social Media and Marketing. Part VI: PRICING DECISIONS. 19. Pricing Concepts. Endnotes. Index. Student/Instructor Review Cards.
Copyright Date
2018

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item 1 MKTG [with MKTG Online, 1 term [6 months] Printed Access Card] [New, Engaging Ti
$4.46
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item 2 MKTG [with MKTG Online, 1 term [6 months] Printed Access Card] [New, Engaging Ti
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item 3 MKTG (with MKTG Online, 1 term (6 months) Printed Access Card) (Ne - ACCEPTABLE
$6.16
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item 4 MKTG with MKTG Online, 1 Term 6 Months Printed Access Card Paperb
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item 5 MKTG (with MKTG Online, 1 term (6 - Paperback, by Lamb Charles W. - Acceptable h
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item 6 MKTG (with MKTG Online, 1 term (6 mon..., Lamb, Charles
$8.39
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item 7 MKTG (with MKTG Online, 1 term (6 mon..., Lamb, Charles
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3.8

3.8 out of 5 stars based on 5 product ratings

5 product ratings

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Most relevant reviews

4 out of 5 stars
by book376Apr 14, 2018
Had to get for school.
Verified purchase: Yes | Condition: Pre-owned
4 out of 5 stars
by tKLvC5vnRQW@Del...Oct 02, 2019
is a necessary textbook for a college class
is o.k.
Verified purchase: Yes | Condition: Pre-owned
1 out of 5 stars
by shs.us.ipazt2k8Feb 24, 2019
Beware!!! Never showed up!
Never showed up! Beware!
Verified purchase: Yes | Condition: Pre-owned

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