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How to Sell Online : The Experts' Guide to Making Your Business More Successful and Profitable Online by Christer Holloman (2016, Trade Paperback)
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Presenting Products & Services Online. Getting Technology To Work For You. Understanding Your Demographics. 4.1 Deep Dive: From Social Listening to Predicting. E. Key Opportunities in the Coming Year.
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About this product
Product Identifiers
PublisherPearson Business
ISBN-101292148403
ISBN-139781292148403
eBay Product ID (ePID)227680900
Product Key Features
Number of Pages320 Pages
LanguageEnglish
Publication NameHow to Sell Online : The Experts' Guide to Making Your Business More Successful and Profitable Online
SubjectProject Management, E-Commerce / Internet Marketing, E-Commerce / General (See Also Computers / Electronic Commerce)
Publication Year2016
TypeTextbook
AuthorChrister Holloman
Subject AreaBusiness & Economics
FormatTrade Paperback
Dimensions
Item Height0.8 in
Item Weight20.8 Oz
Item Length9.1 in
Item Width6.3 in
Additional Product Features
Intended AudienceScholarly & Professional
LCCN2016-032743
Dewey Edition23
IllustratedYes
Dewey Decimal658.872
Table Of ContentAcknowledgments Foreword A. Retail Truths 1. Some Thing Never Change 1.1 Expert Commentary: From Bricks to Clicks 1.2 Becoming Omni-Channel 1.3 Expert Commentary: John Lewis Move to Mobile 1.4 Expert Commentary: Mobile Shopping Opportunity 1.5 Case Study: Graze.com 1.6 Deep Dive: Omni-Communications 2. Getting Technology To Work For You 2.1 Deep Dive: Importance of Speed 2.2 Case Study: Watchfinder B. Attracting More Customers 3. Understanding Your Demographics 3.1 Expert Commentary: Mapping the Customer Journey 3.2 Case Study: Thomas Cook 4. Starting To Use Social Media and PR 4.1 Deep Dive: From Social Listening to Predicting 4.2 Case Study: Bjorn Borg C. Selling More 5. Presenting Products & Services Online 5.1 Case Study: The Board Basement 5.2 Reducing Shopping Cart Abandonment 5.3 Case Study: STA Travel 6. The Check-Out Journey 6.1 Expert Commentary: Make It Easy To Buy 6.2 Case Study: Carpet Underlay Shop D. Surprising Customer Service 7. Make Your Brand, Your Customers' 7.1 Expert Commentary: Bazaarvoice 7.2 Case Study: Gopak 7.3 Expert Commentary: Authentic Customer Dialogue 7.4 Case Study: Grabble.com Getting Mobile Right 8. Deep Dive: Global Payment Alternatives 8.1 Payment Checklist E. Key Opportunities in the Coming Year 9. Expert Commentary: Expanding Internationally 9.1 Deep Dive: Selling to Chinese Consumers 9.2 Case Study: Vivabarefoot 10. Inventory Management 11 Delivery Delight 11.1 Deep Dive: Packaging 12. Beefing up Security Hall of Fame Index
SynopsisTHE ALL-IN-ONE GUIDE TO GROWING YOUR ONLINE BUSINESS. Christer Holloman, the bestselling author and The Guardian technology expert, has lined up the leaders behind some of the most successful online retailers, and those that advise them, to reveal their best kept secrets on how to grow your online retail business. * Discover how to grow your online business for short, medium and long term growth * Find out how to acquire, retain and understand your customers * Use cost-effective sales, marketing and social media to build revenue and profile * Understand how to shape the customer journey and convert browsers into buyers * Ensure technology works for you by using the right platforms and software Visit www.sell-online.co for free extra material such as top tips, downloadable case studies, and video interviews with the leaders featured in the book and more. Make sure your online presence is searchable, usable, buyable and profitable with How to Sell Online., THE ALL-IN-ONE GUIDE TO GROWING YOUR ONLINE BUSINESS. Christer Holloman, the bestselling author and The Guardian technology expert, has lined up the leaders behind some of the most successful online retailers, and those that advise them, to reveal their best kept secrets on how to grow your online retail business. - Discover how to grow your online business for short, medium and long term growth - Find out how to acquire, retain and understand your customers - Use cost-effective sales, marketing and social media to build revenue and profile - Understand how to shape the customer journey and convert browsers into buyers - Ensure technology works for you by using the right platforms and software Visit www.sell-online.co for free extra material such as top tips, downloadable case studies, and video interviews with the leaders featured in the book and more. Make sure your online presence is searchable, usable, buyable and profitable with How to Sell Online.
LC Classification NumberHF5548.32
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