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Express Exec Ser.: Branding : Marketing 04. 08 by Steve Coomber (2002, Trade Paperback)
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About this product
Product Information
ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the worlds smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.Product Identifiers
PublisherWiley & Sons, Incorporated, John
ISBN-101841124109
ISBN-139781841124100
eBay Product ID (ePID)2252938
Product Key Features
Number of Pages130 Pages
LanguageEnglish
Publication NameBranding : Marketing 04. 08
Publication Year2002
SubjectMarketing / General, Consumer Guides
TypeNot Available
Subject AreaBusiness & Economics, Référence
AuthorSteve Coomber
SeriesExpress Exec Ser.
FormatTrade Paperback
Dimensions
Item Height0.4 in
Item Weight5 Oz
Item Length6.9 in
Item Width4.9 in
Additional Product Features
IllustratedYes
Intended AudienceTrade
Table of ContentIntroduction to Express Exec Introduction to Branding Definition of Terms: What Is a Brand? The Evolution of Brands The E-Dimension: E-Branding The Global Dimension The State of the Art In Practice: Branding Success Stories Key Concepts and Thinkers Resources Ten Steps to Making Branding Work Frequently Asked Questions (FAQs Acknowledgements Index
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