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Ultimate Start-Up Guide : Marketing Lessons, War Stories, and Hard-Won Advice from Leading Venture Capitalists and Angel Investors by Tom Hogan and Carol Broadbent (2017, Trade Paperback)

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About this product

Product Identifiers

PublisherRed Wheel/Weiser

ISBN-101632650738

ISBN-139781632650733

eBay Product ID (ePID)222048174

Product Key Features

Book TitleUltimate Start-Up Guide : Marketing Lessons, War Stories, and Hard-Won Advice from Leading Venture Capitalists and Angel Investors

Number of Pages224 Pages

LanguageEnglish

TopicMarketing / General, Entrepreneurship, Strategic Planning

Publication Year2017

IllustratorYes

GenreBusiness & Economics

AuthorTom Hogan, Carol Broadbent

FormatTrade Paperback

Dimensions

Item Height0.5 in

Item Weight0.4 Oz

Item Length9 in

Item Width6 in

Additional Product Features

Intended AudienceTrade

Dewey Edition23

Reviews"A must-read for any entrepreneur. Great advice from industry experts and fresh thinking from two of the brightest minds in marketing today." -- Jim Goetz , partner, Sequoia Capital, "A must-read for any entrepreneur. Great advice from industry experts and fresh thinking from two of the brightest minds in marketing today." --Jim Goetz, partner, Sequoia Capital, "Tom Hogan and Carol Broadbent understand the difficult truth: most start-ups fail. They also understand what it takes to succeed. This book imparts 25 years of insights, ideas from the top minds in VC, and war stories from CEOs that give any entrepreneur an edge." -- Maynard Webb , chairman of the board of Yahoo, former COO of eBay, and founder of the Webb Investment Network, "No matter what the level of your genius in thinking up new products and creating a start-up company, there are many things that you don't know, which is the major point of this book. All of the facets of creating a business are covered, from dealing with angel investors and other venture capitalists to the slicing of the equity pie. This is a book that could be used in courses on entrepreneurship from community education to courses for university business majors. It is readable, and very little in the way of business knowledge is needed to understand it. Even people with no significant interest in creating a start-up can read it for enjoyment. Five out of five stars." --charlesashbacherreviews.blogspot.com

TitleLeadingThe

Dewey Decimal658.11

SynopsisMost start-ups fail. And they die remarkably young: The typical start-up lasts 20 months and burns through $1.3 million in financing before closing its doors. So what's the formula for success for those start-ups that make it through the early trials, leveraging their early success into either getting acquired or issuing an IPO (initial public offering)? What are the lessons that first-time entrepreneurs and employees need to know to navigate their way to success? The Ultimate Start-Up Guide offers practical advice, insights, lessons, and best practices from the world of start-ups, including: Strategies for hiring and building your team, culture, and values. How to pitch your company, secure funding, and distribute equity. Best practices in launching your business. How venture capitalist investors think, evaluate new companies, and advise entrepreneurs. War stories and red flags from top VC partners and entrepreneurs. Start-ups are a business model and culture of their own, changing the economic landscape as well as the way we live and work. The Ultimate Start-Up Guide offers an insider's look at this world. It's a fascinating read for anyone contemplating how to build or participate in a successful start-up.

LC Classification NumberHD62.5.H625 2017