The Marketing Game!; with student CD ROM- paperback, Charlotte Mason, 0072513802 - Picture 1 of 1

The Marketing Game! by William D. Perreault Jr. and Charlotte Mason (2001, Compact Disc / Trade Paperback, Student edition,Revised edition)

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ISBN: 0072513802. Author: Mason, Charlotte; Perreault, Jr., William. (with student CD ROM). Release Date: 2001-07-20. Condition: Used: Good. Qty Available: 1.

About this product

Product Information

The Marketing Game is a competitive marketing strategy simulation that allows students the opportunity to apply their marketing knowledge in a fun and interesting way. The Marketing Game is applicable for all areas of Marketing and all levels because the game is not based on just one simulation. Rather it is based on several simulations with one integrated framework. The instructor can decide the level of complexity by selecting the number of decision areas a student is forced to consider, thus making the game equally applicable for a first year Principles student and a Graduate student. The instructor can also "set up" or adjust the marketing environments in the simulation to meet specific learning or teaching objections, and can decide if students will compete in groups against each other, or simply against themselves. The Marketing Game is based on realistic marketing and realistic marketing relationships, and allows for maximum flexibility.

Product Identifiers

Publisher
McGraw-Hill Higher Education
ISBN-10
0072513802
ISBN-13
9780072513806
eBay Product ID (ePID)
2197464

Product Key Features

Book Title
Marketing Game!
Author
William D. Perreault Jr., Charlotte Mason
Format
Compact Disc / Trade Paperback
Language
English
Topic
Marketing / General
Publication Year
2001
Genre
Business & Economics

Dimensions

Item Length
10.8in.
Item Height
0.6in.
Item Width
8.4in.
Item Weight
1.1 Oz

Additional Product Features

Edition Description
Beginner Edition,Revised Edition
Edition Number
3
Copyright Date
2002
Target Audience
College Audience
Number of Pages
128 Pages

All listings for this product

item 1 The Marketing Game (with student CD ROM) - Paperback - ACCEPTABLE
$4.30
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item 2 The Marketing Game (with student CD ROM) - Paperback - VERY GOOD
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item 3 The Marketing Game! (with student CD ROM) - Paperback By Mason, Charlotte - GOOD
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item 4 The Marketing Game! [with student CD ROM] by Mason, Charlotte , paperback
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item 5 The Marketing Game! (with Student CD ROM) [With CDROM]
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item 6 The Marketing Game! (with Student CD ROM) [With CDROM]
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item 7 The Marketing Game! (with Student CD ROM) [With CDROM]
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5.0

5.0 out of 5 stars based on 2 product ratings

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Most relevant reviews

5 out of 5 stars
by domomuffinMar 03, 2013
Great Class Material
Really needed for core marketing classes if you end up having to do marketing game simulations. Helps out a lot with the process and gives you blank sheets in the back to keep track of your progress. Pretty helpful book even without the cd.
5 out of 5 stars
by JAhMCLe5RuO@Del...Mar 07, 2007
Marketing Game
Great way to learn about all the different variables that go into putting together a marketing mix. It's a really fun game and worth the purchase.

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