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Mindtap Course List Ser.: Foundations of Marketing by O. C. Ferrell and William Pride (2016, Trade Paperback)
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Foundations of Marketing by O. C. Ferrell and William.
- Buy It NowFoundations of Marketing by O. C. Ferrell and William 7TH EDITION
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About this product
Product Identifiers
PublisherCengage South-Western
ISBN-101305405765
ISBN-139781305405769
eBay Product ID (ePID)219671102
Product Key Features
Number of Pages544 Pages
LanguageEnglish
Publication NameFoundations of Marketing
Publication Year2016
SubjectMarketing / General, General
FeaturesRevised
TypeTextbook
AuthorO. C. Ferrell, William Pride
Subject AreaBusiness & Economics
SeriesMindtap Course List Ser.
FormatTrade Paperback
Dimensions
Item Height10.8 in
Item Weight40.8 Oz
Item Length0.9 in
Item Width8.5 in
Additional Product Features
Edition Number7
Intended AudienceCollege Audience
LCCN2015-944168
Dewey Edition22
IllustratedYes
Dewey Decimal658.8
Edition DescriptionRevised edition
Table Of ContentPART I: STRATEGIC MARKETING AND ITS ENVIRONMENT.1. Customer-Driven Strategic Marketing.2. Planning, Implementing, and Evaluating Marketing Strategies.3. The Marketing Environment, Social Responsibility, and Ethics.PART II: MARKETING RESEARCH AND TARGET MARKETS.4. Marketing Research and Information Systems.5. Target Market Segmentation and Evaluation.PART III: CUSTOMER BEHAVIOR AND E-MARKETING.6. Consumer Buying Behavior.7. Business Markets and Buying Behavior.8. Reaching Global Markets.9. Digital Marketing and Social Networking.PART IV: PRODUCT AND PRICE DECISIONS.10. Product, Branding, and Packing Concepts.11. Developing and Managing Goods and Services12. Pricing Concepts and Management.13. Marketing Channels and Supply-Chain Management.14. Retailing, Direct Marketing, and Wholesaling.PART V: PROMOTION DECISIONS.15. Integrated Marketing Communications.16. Advertising and Public Relations.17. Personal Selling and Sales Promotion.Online Appendices.Financial Analysis in Marketing.Sample Marketing Plan.Careers in Marketing.
SynopsisDiscover the essentials in today's marketing and examine the latest trends with the significant visuals and stimulating, timely discussions in the book that's popular with students from all backgrounds: FOUNDATIONS OF MARKETING, 7E. Meaningful coverage of current marketing strategies and concepts explores social media, sustainability, globalization, customer relationship management, supply chain management, and digital marketing. You study emerging topics, such as social and environmental responsibility, entrepreneurship, and new trends in marketing, as the authors depict the changing nature of business and prepare you for success in a competitive world. Captivating photos, screenshots, advertisements, and examples from actual life illustrate the issues, while a wealth of learning supplements, such as podcasts, videos, and an interactive marketing plan, help you develop the practical decision-making and marketing skills you need for professional success.
LC Classification NumberHF5415.P6584 2017
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Ratings and Reviews
Most relevant reviews
- Jul 11, 2018
Visually pleasant textbook layout.
I like the format at the end of the chapter: review, vocabulary, an exercise for deeper thought, and a real-life example of one of the concepts presented in the particular chapter.Verified purchase: YesCondition: Pre-owned
