Picture 1 of 2
Stock photo
Picture 1 of 2
Stock photo
Social Media Campaigns : Strategies for Public Relations and Marketing by Carolyn Mae Kim (2016, Trade Paperback)
Better World Books (2779418)
98.8% positive feedback
Price:
$7.24
Free shipping
Returns:
30 days returns. Buyer pays for return shipping. If you use an eBay shipping label, it will be deducted from your refund amount.
Condition:
Book
- Buy It NowSocial Media Campaigns : Strategies for Public Relations and Mark
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
About this product
Product Identifiers
PublisherRoutledge
ISBN-101138948608
ISBN-139781138948600
eBay Product ID (ePID)219616244
Product Key Features
Number of Pages182 Pages
LanguageEnglish
Publication NameSocial Media Campaigns : Strategies for Public Relations and Marketing
SubjectCommunication Studies, Public Relations, Web / Social Media, E-Commerce / Internet Marketing, Advertising & Promotion
Publication Year2016
TypeTextbook
AuthorCarolyn Mae Kim
Subject AreaComputers, Language Arts & Disciplines, Business & Economics
FormatTrade Paperback
Dimensions
Item Height0.6 in
Item Weight9.6 Oz
Item Length9 in
Item Width5.9 in
Additional Product Features
Intended AudienceCollege Audience
LCCN2015-048433
Dewey Edition23
IllustratedYes
Dewey Decimal658.8/72
Table Of ContentTable of Contents List of Figures Dedication Chapter 1: Introduction Social Organizational Culture The Social Principle Developing and Defining Online Communities Developing Engagement with Social Media Communities Developing a Social Media Process Chapter 2: Listening Foundational Background Social Landscape Sense Making Chapter 3: Strategic Design Social Media Strategic Plan Social Media Campaign Design Social Media Ethics Chapter 4: Creative Engagement Leaders in Creative Social Media Elements of Meaningful Communication Identifying Appropriate Strategies and Tactics Social Media Golden Rules Chapter 5: Implementation & Monitoring Content Calendars Engaging Through a Campaign Social Media and Crises Social Fatigue Chapter 6: Evaluation Data Use Throughout A Social Media Campaign Components to Evaluation The Future of Social Media
SynopsisSocial media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement and evaluation, each chapter also includes expert insights from social media professionals. Focusing on principles rather than a specific platform, this is a text dedicated to developing social media competency that can adapt to any organization or environment.
LC Classification NumberHD59.K558 2016
All listings for this product
Be the first to write a review
