Picture 1 of 1
Stock photo
Picture 1 of 1
Stock photo
Enron Ascending : The Forgotten Years, 1984-1996 by Robert L. Bradley Jr. (2018, Hardcover)
Great Book Prices Store (344409)
97% positive feedback
Price:
$104.72
Free shipping
Returns:
14 days returns. Buyer pays for return shipping. If you use an eBay shipping label, it will be deducted from your refund amount.
Condition:
A great fall cannot be understood apart from the rise that preceded it.
- Buy It NowEnron Ascending : The Forgotten Years, 1984-1996, Hardcover by Bradley, Rober...
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
About this product
Product Identifiers
PublisherWiley & Sons, Incorporated, John
ISBN-101118549570
ISBN-139781118549575
eBay Product ID (ePID)219119404
Product Key Features
Number of Pages816 Pages
LanguageEnglish
Publication NameEnron Ascending : the Forgotten Years, 1984-1996
Publication Year2018
SubjectGeneral, Industries / Energy, Power Resources / General
TypeTextbook
AuthorRobert L. Bradley Jr.
Subject AreaTechnology & Engineering, Business & Economics
FormatHardcover
Dimensions
Item Height0.4 in
Item Weight43.9 Oz
Item Length0.4 in
Item Width0.4 in
Additional Product Features
Intended AudienceScholarly & Professional
LCCN2018-002976
Reviews"Robert L. Bradley's *Enron Ascending* is one of the most remarkable contributions to business history in years. This is the inside history of the company by a man who was there. Anyone interested in American capitalism should read this book." Tyler Cowen "There is only one reason to read another book on Enron: the author offers a more complete and authoritative account of the run-up to Enron's collapse than that offered by others, and in doing so invites a deeper consideration of the meaning of the Enron story." Malcolm Salter
Table Of ContentIntroduction: The Process of Enron (Pages: 1-65) Part I : From HNG to Enron: 1984-1987 CHAPTER 1 The New Houston Natural Gas (Pages: 67-104) CHAPTER 2 HNG/InterNorth (Pages: 105-146) CHAPTER 3 Foundations (Pages: 147-182) Part II : Peril and Progress: 1987-1989 CHAPTER 4 Crisis at Enron Oil Corporation: 1987 (Pages: 183-207) CHAPTER 5 Recovery: 1988-1989 (Pages: 209-248) Part III : Natural Gas, Natural Politics: 1990-1993 CHAPTER 6 Natural Gas Majoring (Pages: 249-305) CHAPTER 7 Political Lay (Pages: 307-345) Part IV : Jeff Skilling CHAPTER 8 Gas Marketing: 1990-1991 (Pages: 347-384) CHAPTER 9 Expanding Gas Marketing: 1992-1993 (Pages: 385-422) Part V : Expanding Enron: 1994-1996 CHAPTER 10 The Steady Side (Pages: 423-460) CHAPTER 11 Enron Capital & Trade Resources (Pages: 461-488) CHAPTER 12 International Ambitions (Pages: 489-515) Part VI : Restless Enron: 1994-1996 CHAPTER 13 Alternative Energies (Pages: 517-561) CHAPTER 14 Visionary Enron (Pages: 563-587) CHAPTER 15 Energy Retailing (Pages: 589-640) Epilogue: Dangerous Ambitions (Pages: 641-675) Kenneth L. Lay: A Chronology (Pages: 677-688) Selected Bibliography (Pages: 689-718) Illustration Credits (Pages: 719-720) Name Index (Pages: 721-786)
SynopsisA great fall cannot be understood apart from the rise that preceded it. Enron Ascending is the only book to date that examines in detail the first two-thirds of that iconic energy company's life. Thus, it is the only book to date that exposes the deepest causes of Enron's stunning collapse. Nobel economist Paul Krugman predicted that history would look upon Enron's plummet as a greater turning point than the fall of the Twin Towers. Enron Ascending explains the shock of the company's fall by recalling the astounding achievements of Enron's birth, childhood, adolescence, and early maturity. It sets forth the once-celebrated but now-forgotten industry and innovation that caused the company and its reputation to soar stratospherically. At the same time, always conscious of the company's fate, the book highlights throughout the developing habits of thought and behavior that later evolved into self-destructive acts of desperation and deceit. Written fifteen years after the firm's demise, Enron Ascending offers the long perspective of a uniquely positioned insider, Robert L. Bradley, Jr., the company's director of public-policy analysis and Chairman Ken Lay's personal speechwriter. The book also offers a library of previously unavailable information, drawn from Bradley's innumerable corporate documents and unrepeatable interviews, which he collected in his capacity as the company's prospective historian. Most important, however, Enron Ascending offers an antidote to the unending stories, studies, and books about Enron that are presented as just-the-facts but are in reality shaped decisively by the worldview of their authors. Bradley shows, beyond dispute, that the early habits which set precedents for Enron's history-making demise were directly contrary to the free-market behaviors and capitalist attitudes generally blamed for Enron's fall.
LC Classification NumberHD9502.U54E5727 2018
All listings for this product
Ratings and Reviews
Most relevant reviews
- Jun 24, 2020
Premium Price but Essential Information
We still live with the remnants and fallout of Enron, and this book gives an inside look.Verified purchase: YesCondition: Pre-owned
