Picture 1 of 5

Stock photo

Marketing for Hospitality and Tourism by John Bowen, Philip Kotler, James Makens - Picture 1 of 5

Marketing for Hospitality and Tourism by John Bowen, Philip Kotler, James Makens - Picture 2 of 5

Marketing for Hospitality and Tourism by John Bowen, Philip Kotler, James Makens - Picture 3 of 5

Marketing for Hospitality and Tourism by John Bowen, Philip Kotler, James Makens - Picture 4 of 5

Marketing for Hospitality and Tourism by John Bowen, Philip Kotler, James Makens - Picture 5 of 5

Marketing for Hospitality and Tourism by Philip. Kotler, Seyhmus Baloglu, John Bowen and James Makens (2016, Hardcover)

5.01 product rating

navaeh (16)

Price:

$17.77

+ $5.97 shipping

Estimated delivery Thu, Aug 28 - Thu, Sep 4

Returns:

No returns, but backed by eBay Money back guarantee.

Condition:

Brand New

Published by Pearson Education in 2016, this hardcover book is the perfect resource for students and professionals alike.

About this product

Product Identifiers

PublisherPearson Education

ISBN-100134151925

ISBN-139780134151922

eBay Product ID (ePID)219096745

Product Key Features

Number of Pages688 Pages

LanguageEnglish

Publication NameMarketing for Hospitality and Tourism

SubjectIndustries / Hospitality, Travel & Tourism

Publication Year2016

TypeTextbook

Subject AreaBusiness & Economics

AuthorPhilip. Kotler, Seyhmus Baloglu, John Bowen, James Makens

FormatHardcover

Dimensions

Item Height1.1 in

Item Weight53.9 Oz

Item Length10.9 in

Item Width8.6 in

Additional Product Features

Edition Number7

Intended AudienceCollege Audience

LCCN2015-050364

Dewey Edition23

IllustratedYes

Dewey Decimal338.4/791068

Table Of ContentPart I: Understanding the Hospitality and Tourism Marketing Process 1. Introduction: Marketing for Hospitality and Tourism 2. Service Characteristics of Hospitality and Tourism Marketing 3. The Role of Marketing in Strategic Planning PART II: Developing Hospitality and Tourism Marketing Opportunities and Strategies 4. The Marketing Environment 5. Managing Customer Information to Gain Customers Insights 6. Consumer Markets and Consumer Buying Behavior 7. Organizational Buyer Behavior of Group Market 8. Customer Driven Marketing Strategy: Creating Value for Target Customers PART III: Developing the Hospitality and Tourism Customer Value-Driven Strategy and Mix 9. Designing and Managing Products and Brands: Building Customer Value 10. Internal Marketing 11. Pricing: Understanding and Capturing Customer Value 12. Marketing Channels: Delivering Customer Value 13. Engaging Customers and Communicating Customer Value 14. Public Relations and Sales Promotion 15. Professional Sales 16. Direct, Online, Social Media and Mobile PART IV: Managing Hospitality and Tourism Marketing 17. Destination Marketing 18. Next Year's Marketing Plan

SynopsisKEY BENEFIT Marketing for Hospitality and Tourism, 7/eis the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities. KEY TOPICS Introduction: Marketing for Hospitality and Tourism; Service Characteristics of Hospitality and Tourism Marketing; The Role of Marketing in Strategic Planning; The Marketing Environment; Managing Customer Information to Gain Customers Insights; Consumer Markets and Consumer Buying Behavior; Organizational Buyer Behavior of Group Market; Customer Driven Marketing Strategy: Creating Value for Target Customers; Designing and Managing Products and Brands: Building Customer Value; Internal Marketing; Pricing: Understanding and Capturing Customer Value; Marketing Channels: Delivering Customer Value; Engaging Customers and Communicating Customer Value; Public Relations and Sales Promotion; Professional Sales; Direct, Online, Social Media and Mobile; Destination Marketing; Next Year's Marketing Plan MARKET For today's hospitality, restaurant, or tourism professional, or those preparing for a job in these fields. For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing., For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.

LC Classification NumberTX911.3.M3K68 2016