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Libraries Unlimited Professional Guides for Young Adult Librarians Ser.: Merchandising Library Materials to Young Adults by Mary Anne Nichols (2002, Hardcover)

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Author: Nichols, Mary Anne. Release Date: 2002-04-01.

About this product

Product Identifiers

PublisherBloomsbury Publishing USA

ISBN-100313313822

ISBN-139780313313820

eBay Product ID (ePID)2188697

Product Key Features

Number of Pages192 Pages

LanguageEnglish

Publication NameMerchandising Library Materials to Young Adults

Publication Year2002

SubjectLibrary & Information Science / School Media, Library & Information Science / Administration & Management, Library & Information Science / General, Books & Reading

TypeTextbook

AuthorMary Anne Nichols

Subject AreaLiterary Criticism, Language Arts & Disciplines

SeriesLibraries Unlimited Professional Guides for Young Adult Librarians Ser.

FormatHardcover

Dimensions

Item Height0.4 in

Item Weight10.3 Oz

Item Length9.2 in

Item Width6.1 in

Additional Product Features

Intended AudienceScholarly & Professional

LCCN2001-054545

Reviews"Using a marketing approach, this manual discusses how to create a collection that will interest teens, and how to use display shelving, signage, lighting, props, bulleting boards, reader's advisory and customer service to increase interest in young adult collections." ARBA Online, "This title in the Professional Guides for Young Adult Librarians series examines publicizing public library programs for teens in marketing terms. The first of the book's chapters introduces librarians to marketing's four Ps-product, price, place, and promotion. Subsequent chapters discuss how to truly know teen patrons, which in turn leads to building collections that attract them. Nicholas then focuses on how to merchandise the collection once it is built. She ends with useful bibliographies of current titles that can serve as the core of either general or specific themes for displays. The book includes a list of vendors that provide display supplies and suggestions for customer service phrases that portray a positive image of the library. Some useful ideas for rethinking how to configure library areas."- Booklist, "This combination of background and experience, as well as her passion for young adults, is the basis of an unusually well-developed and well-founded book. From it, readers will find that it is easy to think outside the box and to catch up on today's trends and topics that teenagers are interested in....This is an essential guide that has a lasting quality, enriched by merchandising principles derived from the latest studies and research on teen reading interests and behavior. Even a marketer outside the library field would benefit from Nichols' book....Purchase it and hold onto it."- Marketing Library Services, "Examines publicizing public library programs for teens in marketing terms....Some useful ideas for rethinking how to configure library areas." Booklist/Professional Reading, "Discusses basic marketing and merchandising concepts that can be applied to a library setting....Offers display ideas to get started." Library Journal, "This combination of background and experience, as well as her passion for young adults, is the basis of an unusually well-developed and well-founded book. From it, readers will find that it is easy to think outside the box and to catch up on today's trends and topics that teenagers are interested in....This is an essential guide that has a lasting quality, enriched by merchandising principles derived from the latest studies and research on teen reading interests and behavior. Even a marketer outside the library field would benefit from Nichols' book....Purchase it and hold onto it." Marketing Library Services, "[w]ill prove to be a valuable resource for librarians who serve this unique group of patrons. Not only does it help librarians make a connection with the "business" concepts of merchandising materials to special populations, but it is full of tips and ideas to help librarians get started in developing and arranging their young adult collections in new ways....This guide is highly recommended for both school and public libraries as well as academic libraries that serve the educational needs of public and school librarians." Teacher Librarian, "Although there are a lot of very specific, expensive manuals on teen services on the market right now, Merchandising Library Materials to Young Adults is a stand-out, with its straightforward marketing principles and concrete examples of how to showcase teen materials. ...an excellent source for public libraries, at every stage of developing young adult services." Public Libraries, "Examines publicizing public library programs for teens in marketing terms....Some useful ideas for rethinking how to configure library areas."- Booklist/Professional Reading, "A great resource for public YA librarians looking to increase library use, and there are some good ideas here for school librarians, too." KLIATT, "Using a marketing approach, this manual discusses how to create a collection that will interest teens, and how to use display shelving, signage, lighting, props, bulleting boards, reader's advisory and customer service to increase interest in young adult collections."- ARBA Online, "Although there are a lot of very specific, expensive manuals on teen services on the market right now, Merchandising Library Materials to Young Adults is a stand-out, with its straightforward marketing principles and concrete examples of how to showcase teen materials. ...an excellent source for public libraries, at every stage of developing young adult services."- Public Libraries, "Discusses basic marketing and merchandising concepts that can be applied to a library setting....Offers display ideas to get started."- Library Journal, "[w]ill prove to be a valuable resource for librarians who serve this unique group of patrons. Not only does it help librarians make a connection with the "business" concepts of merchandising materials to special populations, but it is full of tips and ideas to help librarians get started in developing and arranging their young adult collections in new ways....This guide is highly recommended for both school and public libraries as well as academic libraries that serve the educational needs of public and school librarians."- Teacher Librarian, "A great resource for public YA librarians looking to increase library use, and there are some good ideas here for school librarians, too."- KLIATT, "This title in the Professional Guides for Young Adult Librarians series examines publicizing public library programs for teens in marketing terms. The first of the book's chapters introduces librarians to marketing's four Ps-product, price, place, and promotion. Subsequent chapters discuss how to truly know teen patrons, which in turn leads to building collections that attract them. Nicholas then focuses on how to merchandise the collection once it is built. She ends with useful bibliographies of current titles that can serve as the core of either general or specific themes for displays. The book includes a list of vendors that provide display supplies and suggestions for customer service phrases that portray a positive image of the library. Some useful ideas for rethinking how to configure library areas." Booklist

Dewey Edition21

Number of Volumes1 vol.

IllustratedYes

Dewey Decimal027.62/6

SynopsisAs more and more libraries acknowledge their growing teen population, young adult librarians are scrambling for quick and easy ways to make their materials more user-friendly and accessible to this age group. Using basic marketing and merchandising techniques borrowed from book stores and other retail outlets, librarians can attract teens not only to materials they need, but to materials they will like but are often unaware of. Beginning with an introductory discussion of marketing and teen demographics, the author explains the importance of identifying teens' needs and wants, and offers time- and budget- saving suggestions on how to accomplish this. Chapters on merchandising explain what it is and why it is important, and how to use display shelving and alternate ways of categorizing collections to make materials more accessible. Instructions on how to create a display, using signage, lighting, and props, are provided. Booklists, bulletin boards, and library services such as customer service and reader's advisory are also discussed. The final chapter includes 20 easily reproduceable display ideas for busy librarians, with a display title, theme, suggested props, and an annotated booklist., The first available book for young adult librarians who need to learn the marketing and merchandising techniques that will make library materials more attractive and accessible to teens.

LC Classification NumberZ718