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Made You Look: How to Use Brain Science to Attract Attention and Persuade Others by Carmen Simon (2024, Hardcover)

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Format: Hardback. Publisher: McGraw-Hill Education. Release Date: 06/03/2024.

About this product

Product Identifiers

PublisherMcgraw-Hill Education

ISBN-101265128650

ISBN-139781265128654

eBay Product ID (ePID)21064183384

Product Key Features

TopicLeadership, Business Communication / General, Personal Success, Commerce

Publication Year2024

Book TitleMade You Look: How to Use Brain Science to Attract Attention and Persuade Others

Number of Pages352 Pages

LanguageEnglish

IllustratorYes

GenreBusiness & Economics

AuthorCarmen Simon

FormatHardcover

Additional Product Features

Intended AudienceTrade

LCCN2023-290818

Dewey Edition23

Dewey Decimal658.80019

SynopsisThere's an overlooked but critical scientific fact that every professional needs to know: Good decision-making depends on attention, and it's your job to grab your audience's attention, whether you are a seller, marketer, trainer, team leader, or entrepreneur. But in a fast-paced, busy, and noisy environment, how do you capture people's attention, much less persuade them? To answer this question, cognitive neuroscientist Carmen Simon shares findings from her advanced research based on using biometric tools to study where people look, for how long, what type of attention leads to memories, and what keeps the brain coming back for more. You can use these findings to refine your sales pitches, marketing materials, corporate presentations, training videos, and other business content. In Made You Look, Simon provides a four-part framework that offers practical guidelines you can apply to your business content immediately. Using concrete checklists, you will learn how to attract attention automatically, convince others to pay attention on their own and, in turn, successfully influence their decision-making process. The best news is that you don't have to be a graphic designer to attract attention. You just have to know how the brain works., A full-color, image-packed guide to developing highly persuasive content that attracts more customers than ever--all based on the latest brain science There's an overlooked but critical scientific fact that every marketing profession needs to know: Many decisions start with attention, and it's your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture people's attention, much less persuade them? To answer this question, cognitive neuroscientist Carmen Simon leverages insights gleaned from her use of advanced technologies to study where people look, for how long, what type of attention leads to memories, and what keeps the brain coming back for more, to determine the effectiveness of sales pitches, marketing materials, corporate presentations, training videos, and other business content. In Made You Look , Simon presents her four-part framework for effectively attracting the attention of customers and impacting their buying decision: * Automatic triggers: capture audience attention with the physical properties of an external stimulus * Guided action: guide your audience toward their internal thoughts and prompt them to focus on something rewarding * Introspection: orient their attention internally toward something they consider rewarding * Visual search: direct their attention externally toward what they consider rewarding Each section of Made You Look provides detailed guidelines you can use in your communication materials immediately. Attract attention and, as a result, influence memory and decisions with Made You Look , and lead your company to the top of your industry.

LC Classification NumberHF5822.S5 2024