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Digital Marketing -- 2nd Ed by Jeremy Kagan (2019, Hardcover)

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Language: English. Number of Pages: 302. Weight: 1.63 lbs. Publication Date: 2020-08-10. Publisher: WESSEX INC.

About this product

Product Identifiers

PublisherWessex, Incorporated

ISBN-101732987092

ISBN-139781732987098

eBay Product ID (ePID)21050406051

Product Key Features

Publication Year2019

SubjectGeneral

LanguageEnglish

Publication NameDigital Marketing -- 2nd Ed

TypeTextbook

Subject AreaBusiness & Economics

AuthorJeremy Kagan

FormatHardcover

Additional Product Features

Intended AudienceCollege Audience

SynopsisThis book approaches digital marketing in two ways: from the point of view of the strategic thinker - who might guide the vision in their organization requiring an understanding all of the options available as well as how to evaluate them; and the tactical perspective, for the roll-up-your-sleeves practitioner, who wants to dig in to the details and may even launch campaigns themselves. Each chapter is designed to present frameworks for thinking broadly and structurally about the channel being discussed, but with many examples and exercises to bring the practical deployment of digital marketing into a real-world focus.