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2030: How Today's Biggest Trends Will Collide and Reshape the Future of Everything by Mauro F. Guillén (2020, Hardcover)
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About this product
Product Identifiers
PublisherSt. Martin's Press
ISBN-101250268176
ISBN-139781250268174
eBay Product ID (ePID)21038821572
Product Key Features
Book Title2030: How Today's Biggest Trends Will Collide and Reshape the Future of Everything
Number of Pages288 Pages
LanguageEnglish
Publication Year2020
TopicEconomic History, Future Studies, Forecasting
IllustratorYes
GenreSocial Science, Business & Economics
AuthorMauro F. Guillén
FormatHardcover
Dimensions
Item Height1 in
Item Weight16.9 Oz
Item Length9.6 in
Item Width6.4 in
Additional Product Features
Intended AudienceTrade
LCCN2020-016408
Reviews"We know a lot about what's going on with dollars and senses, but we're surprisingly uninformed about how social structures are transforming the world around us. Mauro Guillen, a brilliant sociologist, is here to change that. His bold, provocative book illuminates why we're having fewer babies, the middle class is stagnating, unemployment is shifting, and new powers are rising." -- Adam Grant, New York Times bestselling author of Originals: How Non-Conformists Change the World , and host of the TED podcast WorkLife "In 2030 , Mauro Guillen offers a convincing and compelling strategy for successfully navigating the seismic changes in our demography, economy, technology, and culture that will define the next decade." --Cal Newport, New York Times bestselling author of Deep Work and Digital Minimalism "These interconnected shifts in the way we live and work, our politics and culture, and our time on earth add up to the most massive disruption and change in human history. In 2030 , Mauro Guillen weaves all these threads and more together to provide a veritable guidebook for this brave new world we will leave to our children. Must reading for business and political leaders, city-builders and everyone concerned about what the future will bring." -- Richard Florida, author of the international bestseller, The Rise of the Creative Class: And How It's Transforming Work, Leisure, Community and Everyday Life "Mauro's book will be a must-read for those looking to understand the what, why and so what of transformational global change - that is, new trends that are emerging in a decisive, durable and impactful fashion; why they are doing so; and what this means not just for countries and companies, but also for households and communities." -- Mohamed El-Erian, Chief Economic Adviser, Allianz, and bestselling author of When Markets Collide, "For too long, the public's understanding of social science has been dominated by economists and psychologists. We know a lot about what's going on with dollars and senses, but we're surprisingly uninformed about how social structures are transforming the world around us. Mauro Guillen, a brilliant sociologist, is here to change that. His bold, provocative book illuminates why we're having fewer babies, the middle class is stagnating, unemployment is shifting, and new powers are rising." - Adam Grant, New York Times bestselling author of Originals: How Non-Conformists Change the World , and host of the TED podcast WorkLife "We all 'feel' it - it registers itself in our excitement and anxiety of the massive disruption in technology, work, life and our world we are living through. These interconnected shifts in the way we live and work, our politics and culture, and on the earth add up to the most massive disruption and change in human history, Many smart people and many great books have grappled with discrete elements of these changes from automation and remote working, the rise and rebirth of cities, the new global middle class, and climate change. In 2030 AD , Mauro Guillen weaves all these threads and more together to provide a veritable guidebook for this brave new world we will leave to our children. Must reading for business and political leaders, city-builders and everyone concerned about what the future will bring." -- Richard Florida, author of the international bestseller, The Rise of the Creative Class: And How It's Transforming Work, Leisure, Community and Everyday Life "Mauro's book will be a must-read for those looking to understand the what, why and so what of transformational global change - that is, new trends that are emerging in a decisive, durable and impactful fashion; why they are doing so; and what this means not just for countries and companies, but also for households and communities." -- Mohamed El-Erian, Chief Economic Adviser, Allianz, and bestselling author of When Markets Collide, "We know a lot about what's going on with dollars and senses, but we're surprisingly uninformed about how social structures are transforming the world around us. Mauro Guillen, a brilliant sociologist, is here to change that. His bold, provocative book illuminates why we're having fewer babies, the middle class is stagnating, unemployment is shifting, and new powers are rising." -- Adam Grant, New York Times bestselling author of Originals: How Non-Conformists Change the World , and host of the TED podcast WorkLife "These interconnected shifts in the way we live and work, our politics and culture, and our time on the earth add up to the most massive disruption and change in human history. In 2030 , Mauro Guillen weaves all these threads and more together to provide a veritable guidebook for this brave new world we will leave to our children. Must reading for business and political leaders, city-builders and everyone concerned about what the future will bring." -- Richard Florida, author of the international bestseller, The Rise of the Creative Class: And How It's Transforming Work, Leisure, Community and Everyday Life "Mauro's book will be a must-read for those looking to understand the what, why and so what of transformational global change - that is, new trends that are emerging in a decisive, durable and impactful fashion; why they are doing so; and what this means not just for countries and companies, but also for households and communities." -- Mohamed El-Erian, Chief Economic Adviser, Allianz, and bestselling author of When Markets Collide, " 2030 is a one-stop list of the most transformational trends that, in a decade, will fundamentally alter the way we live, work, and interact forever. From demographic shifts, to urbanization, changes in the gender/wealth nexus, technological diminution and adjustments of the global economy, Mauro Guillen reminds us of our interconnectedness and vulnerabilities, and as such this is a must read book, which we simply cannot afford to ignore." --Dambisa Moyo, New York Times bestselling author of Edge of Chaos: Why Democracy is Failing to Create Economic Growth and How to Fix It "In 2030 , Mauro Guillen offers a convincing and compelling strategy for successfully navigating the seismic changes in our demography, economy, technology, and culture that will define the next decade." --Cal Newport, New York Times bestselling author of Deep Work and Digital Minimalism "We know a lot about what's going on with dollars and senses, but we're surprisingly uninformed about how social structures are transforming the world around us. Mauro Guillen, a brilliant sociologist, is here to change that. His bold, provocative book illuminates why we're having fewer babies, the middle class is stagnating, unemployment is shifting, and new powers are rising." -- Adam Grant, New York Times bestselling author of Originals: How Non-Conformists Change the World , and host of the TED podcast WorkLife "Every company and organization must anticipate how different markets, consumers, and society as a whole will change in order to remain competitive in the long-term. In 2030 , Guillen shows why this kind of foresight is more important now than in any time in recent memory. Lively, important, and urgent, 2030 is a must read for anyone who wants to truly understand the biggest trends of the coming decade." --William P. Lauder, Executive Chairman, The Estée Lauder Companies "These interconnected shifts in the way we live and work, our politics and culture, and our time on earth add up to the most massive disruption and change in human history. In 2030 , Mauro Guillen weaves all these threads and more together to provide a veritable guidebook for this brave new world we will leave to our children. Must reading for business and political leaders, city-builders and everyone concerned about what the future will bring." -- Richard Florida, author of the international bestseller, The Rise of the Creative Class: And How It's Transforming Work, Leisure, Community and Everyday Life "Global change accelerates every decade, meaning from now to 2030 will be a roller-coaster ride as we have never witnessed before. In this wide-ranging and illuminating book, Mauro Guillen covers a range of important megatrends to capture a world that lies right around the corner." --Dr. Parag Khanna, Managing Partner of FutureMap and bestselling author of The Future is Asian "Mauro's book will be a must-read for those looking to understand the what, why and so what of transformational global change - that is, new trends that are emerging in a decisive, durable and impactful fashion; why they are doing so; and what this means not just for countries and companies, but also for households and communities." -- Mohamed El-Erian, Chief Economic Adviser, Allianz, and bestselling author of When Markets Collide, "We know a lot about what's going on with dollars and senses, but we're surprisingly uninformed about how social structures are transforming the world around us. Mauro Guillen, a brilliant sociologist, is here to change that. His bold, provocative book illuminates why we're having fewer babies, the middle class is stagnating, unemployment is shifting, and new powers are rising." -- Adam Grant, New York Times bestselling author of Originals: How Non-Conformists Change the World , and host of the TED podcast WorkLife "In 2030 , Mauro Guillen offers a convincing and compelling strategy for successfully navigating the seismic changes in our demography, economy, technology, and culture that will define the next decade." --Cal Newport, New York Times bestselling author of Deep Work and Digital Minimalism "These interconnected shifts in the way we live and work, our politics and culture, and our time on earth add up to the most massive disruption and change in human history. In 2030 , Mauro Guillen weaves all these threads and more together to provide a veritable guidebook for this brave new world we will leave to our children. Must reading for business and political leaders, city-builders and everyone concerned about what the future will bring." -- Richard Florida, author of the international bestseller, The Rise of the Creative Class: And How It's Transforming Work, Leisure, Community and Everyday Life "Global change accelerates every decade, meaning from now to 2030 will be a roller-coaster ride as we have never witnessed before. In this wide-ranging and illuminating book, Mauro Guillen covers a range of important megatrends to capture a world that lies right around the corner." --Dr. Parag Khanna, Managing Partner of FutureMap and bestselling author of The Future is Asian "Mauro's book will be a must-read for those looking to understand the what, why and so what of transformational global change - that is, new trends that are emerging in a decisive, durable and impactful fashion; why they are doing so; and what this means not just for countries and companies, but also for households and communities." -- Mohamed El-Erian, Chief Economic Adviser, Allianz, and bestselling author of When Markets Collide, " 2030 is a one-stop list of the most transformational trends that, in a decade, will fundamentally alter the way we live, work, and interact forever. From demographic shifts, to urbanization, changes in the gender/wealth nexus, technological diminution and adjustments of the global economy, Mauro Guillen reminds us of our interconnectedness and vulnerabilities, and as such this is a must read book, which we simply cannot afford to ignore." --Dambisa Moyo, New York Times bestselling author of Edge of Chaos: Why Democracy is Failing to Create Economic Growth and How to Fix It "In 2030 , Mauro Guillen offers a convincing and compelling strategy for successfully navigating the seismic changes in our demography, economy, technology, and culture that will define the next decade." --Cal Newport, New York Times bestselling author of Deep Work and Digital Minimalism "We know a lot about what's going on with dollars and senses, but we're surprisingly uninformed about how social structures are transforming the world around us. Mauro Guillen, a brilliant sociologist, is here to change that. His bold, provocative book illuminates why we're having fewer babies, the middle class is stagnating, unemployment is shifting, and new powers are rising." -- Adam Grant, New York Times bestselling author of Originals: How Non-Conformists Change the World , and host of the TED podcast WorkLife "Every company and organization must anticipate how different markets, consumers, and society as a whole will change in order to remain competitive in the long-term. In 2030 , Guillen shows why this kind of foresight is more important now than in any time in recent memory. Lively, important, and urgent, 2030 is a must read for anyone who wants to truly understand the biggest trends of the coming decade." --William P. Lauder, Executive Chairman, The Estée Lauder Companies "These interconnected shifts in the way we live and work, our politics and culture, and our time on earth add up to the most massive disruption and change in human history. In 2030 , Mauro Guillen weaves all these threads and more together to provide a veritable guidebook for this brave new world we will leave to our children. Must reading for business and political leaders, city-builders and everyone concerned about what the future will bring." -- Richard Florida, author of the international bestseller, The Rise of the Creative Class: And How It's Transforming Work, Leisure, Community and Everyday Life "Global change accelerates every decade, meaning from now to 2030 will be a roller-coaster ride as we have never witnessed before. In this wide-ranging and illuminating book, Mauro Guillen covers a range of important megatrends to capture a world that lies right around the corner." --Dr. Parag Khanna, Managing Partner of FutureMap and bestselling author of The Future is Asian "Mauro's book will be a must-read for those looking to understand the what, why and so what of transformational global change - that is, new trends that are emerging in a decisive, durable and impactful fashion; why they are doing so; and what this means not just for countries and companies, but also for households and communities." -- Mohamed El-Erian, Chief Economic Adviser, Allianz, and bestselling author of When Markets Collide "Students of population biology, gerontology, and finance alike will find value in these pages." -- Kirkus Review, "We know a lot about what's going on with dollars and senses, but we're surprisingly uninformed about how social structures are transforming the world around us. Mauro Guillen, a brilliant sociologist, is here to change that. His bold, provocative book illuminates why we're having fewer babies, the middle class is stagnating, unemployment is shifting, and new powers are rising." -- Adam Grant, New York Times bestselling author of Originals: How Non-Conformists Change the World , and host of the TED podcast WorkLife "In 2030 , Mauro Guillen offers a convincing and compelling strategy for successfully navigating the seismic changes in our demography, economy, technology, and culture that will define the next decade." --Cal Newport, New York Times bestselling author of Deep Work and Digital Minimalism "Every company and organization must anticipate how different markets, consumers, and society as a whole will change in order to remain competitive in the long-term. In 2030 , Guillen shows why this kind of foresight is more important now than in any time in recent memory. Lively, important, and urgent, 2030 is a must read for anyone who wants to truly understand the biggest trends of the coming decade." --William P. Lauder, Executive Chairman, The Estée Lauder Companies "These interconnected shifts in the way we live and work, our politics and culture, and our time on earth add up to the most massive disruption and change in human history. In 2030 , Mauro Guillen weaves all these threads and more together to provide a veritable guidebook for this brave new world we will leave to our children. Must reading for business and political leaders, city-builders and everyone concerned about what the future will bring." -- Richard Florida, author of the international bestseller, The Rise of the Creative Class: And How It's Transforming Work, Leisure, Community and Everyday Life "Global change accelerates every decade, meaning from now to 2030 will be a roller-coaster ride as we have never witnessed before. In this wide-ranging and illuminating book, Mauro Guillen covers a range of important megatrends to capture a world that lies right around the corner." --Dr. Parag Khanna, Managing Partner of FutureMap and bestselling author of The Future is Asian "Mauro's book will be a must-read for those looking to understand the what, why and so what of transformational global change - that is, new trends that are emerging in a decisive, durable and impactful fashion; why they are doing so; and what this means not just for countries and companies, but also for households and communities." -- Mohamed El-Erian, Chief Economic Adviser, Allianz, and bestselling author of When Markets Collide, "We know a lot about what's going on with dollars and senses, but we're surprisingly uninformed about how social structures are transforming the world around us. Mauro Guillen, a brilliant sociologist, is here to change that. His bold, provocative book illuminates why we're having fewer babies, the middle class is stagnating, unemployment is shifting, and new powers are rising." - Adam Grant, New York Times bestselling author of Originals: How Non-Conformists Change the World , and host of the TED podcast WorkLife "These interconnected shifts in the way we live and work, our politics and culture, and our time on the earth add up to the most massive disruption and change in human history. In 2030 , Mauro Guillen weaves all these threads and more together to provide a veritable guidebook for this brave new world we will leave to our children. Must reading for business and political leaders, city-builders and everyone concerned about what the future will bring." -- Richard Florida, author of the international bestseller, The Rise of the Creative Class: And How It's Transforming Work, Leisure, Community and Everyday Life "Mauro's book will be a must-read for those looking to understand the what, why and so what of transformational global change - that is, new trends that are emerging in a decisive, durable and impactful fashion; why they are doing so; and what this means not just for countries and companies, but also for households and communities." -- Mohamed El-Erian, Chief Economic Adviser, Allianz, and bestselling author of When Markets Collide
Table Of ContentIntroduction: The Clock Is Ticking Chapter 1: Follow the Babies Population Drought, the African Baby Boom, and the Next Industrial Revolution Chapter 2: Gray Is the New Black Tech-Savvy Senior Citizens, Postponing Retirement, and Rethinking "Old" and "Young" Chapter 3: Keeping Up with the Singhs and the Wangs The Old Middle Class, the New Middle Class, and the Battle for Attention Chapter 4: Second Sex No More? The New Millionaires, Entrepreneurs, and Leaders of Tomorrow Chapter 5: Cities Drown First Global Warming, Hipsters, and the Mundanity of Survival Chapter 6: More Cellphones than Toilets Reinventing the Wheel, the New Cambrian Explosion, and the Future of Technology Chapter 7. Imagine No Possessions Riding Waves, Network Effects, and the Power of 8.5 Billion Connections Chapter 8: More Currencies than Countries Printing Your Own Money, the Blockchain, and the End of Modern Banking Conclusion: Lateral Tips and Tricks to Survive 2030
SynopsisAN INTERNATIONAL BESTSELLER Wall Street Journal Bestseller A Porchlight Book Bestseller Financial Times Best Books of 2020 Yahoo Finance Favorite Business Books of 2020 JP Morgan NextList 2021 selection "Bold, provocative...illuminates why we're having fewer babies, the middle class is stagnating, unemployment is shifting, and new powers are rising." -- ADAM GRANT The world is changing drastically before our eyes--will you be prepared for what comes next? A groundbreaking analysis from one of the world's foremost experts on global trends, including analysis on how COVID-19 will amplify and accelerate each of these changes. Once upon a time, the world was neatly divided into prosperous and backward economies. Babies were plentiful, workers outnumbered retirees, and people aspiring towards the middle class yearned to own homes and cars. Companies didn't need to see any further than Europe and the United States to do well. Printed money was legal tender for all debts, public and private. We grew up learning how to "play the game," and we expected the rules to remain the same as we took our first job, started a family, saw our children grow up, and went into retirement with our finances secure. That world--and those rules--are over. By 2030, a new reality will take hold, and before you know it: - There will be more grandparents than grandchildren - The middle-class in Asia and Sub-Saharan Africa will outnumber the US and Europe combined - The global economy will be driven by the non-Western consumer for the first time in modern history - There will be more global wealth owned by women than men - There will be more robots than workers - There will be more computers than human brains - There will be more currencies than countries All these trends, currently underway, will converge in the year 2030 and change everything you know about culture, the economy, and the world. According to Mauro F. Guillen, the only way to truly understand the global transformations underway--and their impacts--is to think laterally. That is, using "peripheral vision," or approaching problems creatively and from unorthodox points of view. Rather than focusing on a single trend--climate-change or the rise of illiberal regimes, for example--Guillen encourages us to consider the dynamic inter-play between a range of forces that will converge on a single tipping point--2030--that will be, for better or worse, the point of no return. 2030 is both a remarkable guide to the coming changes and an exercise in the power of "lateral thinking," thereby revolutionizing the way you think about cataclysmic change and its consequences., The world is changing drastically before our eyes--will you be prepared for what comes next? A groundbreaking analysis from one of the world's foremost experts on global trends, including analysis on how COVID-19 will amplify and accelerate each of these changes.
LC Classification NumberHC59.3.G84 2020
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Most relevant reviews
- Dec 07, 2020
Good book!
I love it!Verified purchase: YesCondition: Pre-owned
- Sep 21, 2021
Fantastic info.
Boring book, but fantastic info.Verified purchase: YesCondition: Pre-owned
