Reviews
"Synthesizes reams of data to show how generations impact markets and economies, and how to target promising trends. Lively and full of surprises." - Midwest Book Review, "...ideal resource for anyone interested in what the future will bring, from investors to inventors, retailers to educators, health care practitioners to startups." --Blogcritics, "Provides insights about the science of Socio-Demographic changes and actionable information on how these changes can have a major impact on organizations...for anyone who wants to understand consumer behavior." --PM World Journal, "Based in science, but presented as intriguing tips and tricks, generational shifts will come into focus for you and your employees." - Anna Jedrziewski, Retailing Insight, " Upside is a revealing examination into what really causes social and economic shifts." Seattle Post Intelligencer, "…ideal resource for anyone interested in what the future will bring, from investors to inventors, retailers to educators, health care practitioners to startups." --Blogcritics, "...ideal resource for anyone interested in what the future will bring, from investors to inventors, retailers to educators, health care practitioners to startups." --Blogcritics, "Whether you're an investor, marketer executive, or entrepreneur, Upside helps you spot the potential for profits in ever-shifting demographics." -This Week in America, " Upside is a revealing examination into what really causes social and economic shifts." - Seattle Post Intelligencer, "Based in science, but presented as intriguing tips and tricks, generational shifts will come into focus for you and your employees." -- Anna Jedrziewski, Retailing Insight, "...provides a unique socioeconomic history, challenging insights, and a practical guide into the meaning and impact of contemporary demographics on the future global demand for products and services." --Choice
