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About this product
Product Identifiers
PublisherCognella, Inc.
ISBN-101516555392
ISBN-139781516555390
eBay Product ID (ePID)21038553389
Product Key Features
SubjectEconomics / General
Publication Year2016
Publication NameOverchoice : Too Many Choices, Too Little Time (First Edition)
LanguageEnglish
TypeTextbook
AuthorChristian Gilde, Fred Chilson
Subject AreaBusiness & Economics
FormatHardcover
Additional Product Features
Intended AudienceCollege Audience
SynopsisExamining the increasingly common dilemma experienced by consumers who face an overabundance of choices, Overchoice: Too Much to Choose From, Too Little Time provides a much-needed context for the quandary and offers tools to help cope with it. The book creates an unobstructed overchoice narrative. It examines overchoice as a psychological theme and establishes its sociological foundations. It explores the economic nature of overchoice and its impact on the marketplace. It provides an overview of consumer culture, consumer overload, and the resultant consumer disenchantment. Lastly, it addresses the informational complexity created by overchoice. Developed to help readers recognize that the most plentiful choice is not necessarily the best one, Overchoice shows them how to analyze and make discerning decisions about the abundance that is regularly offered to consumers today. This timely text is well-suited for courses in marketing, consumer behavior, social psychology, and economics.
