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Traction : How Any Startup Can Achieve Explosive Customer Growth by Justin Mares and Gabriel Weinberg (2015, Hardcover)
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About this product
Product Identifiers
PublisherPenguin Publishing Group
ISBN-101591848369
ISBN-139781591848363
eBay Product ID (ePID)209840694
Product Key Features
Book TitleTraction : How Any Startup Can Achieve Explosive Customer Growth
Number of Pages240 Pages
LanguageEnglish
Publication Year2015
TopicMarketing / General, Personal Success, Entrepreneurship, New Business Enterprises, Small Business
GenreBusiness & Economics
AuthorJustin Mares, Gabriel Weinberg
FormatHardcover
Dimensions
Item Height0.9 in
Item Weight14.6 Oz
Item Length9.3 in
Item Width6.2 in
Additional Product Features
Intended AudienceTrade
LCCN2015-510340
Dewey Edition23
Reviews"This is a must-have, essential book if you want to be good at growth." - Aaron Ginn , Growth at StumbleUpon " Traction is an absolute must. The Bullseye Framework Gabe and Justin layout is probably the greatest tool in my catalog over the past year. Whether you are a seasoned entrepreneur or just getting started, Traction offers a framework that creates efficiency, clarity, and focus. With startups as crazy as they are, I strongly encourage you to take the time to make your life a little easier. Traction is equal to and should be read alongside The Lean Startup ." - Adam Kearney , Founder & CEO, Saunter " Traction is a critical guide for entrepreneurs looking to grow and scale their businesses." - Patrick Vlaskovits , bestselling author of The Lean Entrepreneur "I've read quite a few books about startups over the years, and apparently this was the only one worth keeping." - Chris Stucchio , Data Scientist " Traction belongs on every startup founder's bookshelf. I'm buying copies for the CEOs of my current Angel Investments." - Kevin Dewalt , Angel Investor
Grade FromTwelfth Grade
Dewey Decimal658.11
SynopsisMost startups don't fail because they can't build a product. Most startups fail because they can't get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers (or, for a free service, users). That's called traction, and it makes everything else easier--fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you're on the right path. Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You'll learn, for example, how to: -Find and use offline ads and other channels your competitors probably aren't using -Get targeted media coverage that will help you reach more customers -Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates -Improve your search engine rankings and advertising through online tools and research Weinberg and Mares know that there's no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs., Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers (or, for a free service, users). That's called traction, and it makes everything else easier--fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you're on the right path. Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You'll learn, for example, how to: ·Find and use offline ads and other channels your competitors probably aren't using ·Get targeted media coverage that will help you reach more customers ·Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates ·Improve your search engine rankings and advertising through online tools and research Weinberg and Mares know that there's no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.
LC Classification NumberHD62.5.W44 2015
