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Ibm Press Ser.: Social Media Analytics : Techniques and Insights for Extracting Business Value Out of Social Media by Avinash Kohirkar and Matthew Ganis (2015, Trade Paperback)
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About this product
Product Identifiers
PublisherPearson Education
ISBN-100133892565
ISBN-139780133892567
eBay Product ID (ePID)208700798
Product Key Features
Number of Pages304 Pages
Publication NameSocial Media Analytics : Techniques and Insights for Extracting Business Value Out of Social Media
LanguageEnglish
Publication Year2015
SubjectWeb / Social Media, E-Commerce / Internet Marketing, Information Management
TypeTextbook
AuthorAvinash Kohirkar, Matthew Ganis
Subject AreaComputers, Business & Economics
SeriesIbm Press Ser.
FormatTrade Paperback
Dimensions
Item Height0.6 in
Item Weight14.5 Oz
Item Length9 in
Item Width6.1 in
Additional Product Features
Intended AudienceScholarly & Professional
LCCN2015-949068
Dewey Edition23
IllustratedYes
Dewey Decimal302.23/1072
SynopsisTransform Raw Social Media Data into Real Competitive Advantage There's real competitive advantage buried in today's deluge of social media data. If you know how to analyze it, you can increase your relevance to customers, establishing yourself as a trusted supplier in a cutthroat environment where consumers rely more than ever on "public opinion" about your products, services, and experiences. Social Media Analytics is the complete insider's guide for all executives and marketing analysts who want to answer mission-critical questions and maximize the business value of their social media data. Two leaders of IBM's pioneering Social Media Analysis Initiative offer thorough and practical coverage of the entire process: identifying the right unstructured data, analyzing it, and interpreting and acting on the knowledge you gain. Their expert guidance, practical tools, and detailed examples will help you learn more from all your social media conversations, and avoid pitfalls that can lead to costly mistakes. You'll learn how to: Focus on the questions that social media data can realistically answer Determine which information is actually useful to you--and which isn't Cleanse data to find and remove inaccuracies Create data models that accurately represent your data and lead to more useful answers Use historical data to validate hypotheses faster, so you don't waste time Identify trends and use them to improve predictions Drive value "on-the-fly" from real-time/ near-real-time and ad hoc analyses Analyze text, a.k.a. "data at rest" Recognize subtle interrelationships that impact business performance Improve the accuracy of your sentiment analyses Determine eminence, and distinguish "talkers" from true influencers Optimize decisions about marketing and advertising spend Whether you're a marketer, analyst, manager, or technologist, you'll learn how to use social media data to compete more effectively, respond more rapidly, predict more successfully... grow profits, and keep them growing.
LC Classification NumberZA4235
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