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Disrupt : Think the Unthinkable to Spark Transformation in Your Business by Luke Williams (2015, Hardcover)

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Product Information

For more and more companies in a world that's changing fast, there's only one way to win the game: transform it entirely. For anyone who wants to thrive in this new order, this requires a revolution in thinking - a steady stream of disruptive strategies and unexpected solutions. Disrupt : Think the Unthinkable to Spark Transformation in Your Business, Second Edition shows you exactly how to generate and execute those solutions. Luke Williams reflects his experience creating disruptive products and services at frog design, one of the world's leading innovation firms. Williams combines the fluid creativity of "disruptive thinking" with the analytical rigor that is indispensable to business success. The result is a simple yet complete five-stage process for imagining a powerful market disruption and transforming it into reality. Using updated examples and a book-length case study, Williams shows how the more unexpected an idea, the smaller the number of competitors, and the more successful the company that brings it to market. The Second Edition emphasizes learning objectives and outcomes as the author draws on his work teaching business innovation at NYU, and walks the reader through generating a disruptive hypothesis, defining a disruptive market opportunity, creating multiple disruptive ideas, shaping them into an actionable solution, and persuading key stakeholders to adopt or invest in the solution. Disrupt, Second Edition gives you a systematic way to redefine the future of your company, catch your entire industry by surprise, and leave your competitors scrambling to catch up.

Product Identifiers

Publisher
Pearson Education
ISBN-10
0133995909
ISBN-13
9780133995909
eBay Product ID (ePID)
204289528

Product Key Features

Author
Luke Williams
Publication Name
Disrupt : Think the Unthinkable to Spark Transformation in Your Business
Format
Hardcover
Language
English
Publication Year
2015
Type
Textbook
Number of Pages
272 Pages

Dimensions

Item Length
9in
Item Height
1.1in
Item Width
7.5in
Item Weight
15.3 Oz

Additional Product Features

Lc Classification Number
Hd58.8
Edition Number
2
Table of Content
Introduction PART I: THE HYPOTHESES, THE OPPORTUNITY, AND THE IDEAS Chapter 1 Crafting a Disruptive Hypothesis Chapter 2 Discovering a Disruptive Opportunity Chapter 3 Generating a Disruptive Idea PART II: THE SOLUTION AND THE PITCH Chapter 4 Shaping a Disruptive Solution Chapter 5 Making a Disruptive Pitch Quick Reference Guide PART III: THE DISRUPTIVE LEADER Chapter 6 The Disruptive Leader's Motivation Chapter 7 The Disruptive Leader's Mindset Epilogue Endnotes Acknowledgments About the Author Beyond the Book Index
Copyright Date
2016
Topic
Marketing / General, Entrepreneurship, General, Management, Organizational Development
Lccn
2015-943784
Dewey Decimal
658.4063
Intended Audience
College Audience
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics

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Disrupt : Think the Unthinkable to Spark Transformation in Your Business by Luke Williams (2015, Hardcover)

About this product

Product Information

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Product Key Features

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Additional Product Features

All listings for this product

item 1 Disrupt: Think the Unthinkable to Spark Transformation in Your Business

item 2 Disrupt: Think the Unthinkable to Spark Transformation in Your Business ( - GOOD

item 3 Disrupt: Think the Unthinkable to Spark Transformation in Your Business

item 4 Disrupt : Think the Unthinkable to Spark Transformation in Your B

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Best Selling in Textbooks

Designing Data-Intensive Applications : The Big Ideas Behind Reliable, Scalable, and Maintainable Systems by Martin Kleppmann (2017, Trade Paperback)

Teaching Good Learner Repertoires by Steve Ward (2013, Trade Paperback)

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

Research Design : Qualitative, Quantitative, and Mixed Methods Approaches by J. David Creswell and John W. Creswell (2022, Trade Paperback)

Leadership : Theory and Practice by Peter G. Northouse (2021, Trade Paperback, Revised edition)

Self Heal by Design : The Role of Micro-organisms for Health by Barbara O'Neill (2018, Trade Paperback)

NFPA 70® Handbook with Tabs : 2023 Edition by National Fire Protection Association (NFPA) (2022, Hardcover)

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