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The Art of SEO : Mastering Search Engine Optimization by Stephan Spencer, Eric Enge and Jessie Stricchiola (2015, Trade Paperback)

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Good Used Trade paperback

About this product

Product Information

Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements. Comprehend SEO's many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Examine the effects of Google's Panda and Penguin algorithms Consider opportunities in mobile, local, and vertical SEO Build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit the book website (http: //www.artofseobook.com) for FAQs and to post your own burning questions. You'll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to bonuses@artofseobook.com.

Product Identifiers

Publisher
O'reilly Media, Incorporated
ISBN-10
1491948965
ISBN-13
9781491948965
eBay Product ID (ePID)
204115342

Product Key Features

Author
Jessie Stricchiola, Eric Enge, Stephan Spencer
Publication Name
Art of Seo : Mastering Search Engine Optimization
Format
Trade Paperback
Language
English
Publication Year
2015
Type
Textbook
Number of Pages
994 Pages

Dimensions

Item Length
9.2in
Item Height
2.1in
Item Width
7in
Item Weight
58.5 Oz

Additional Product Features

Lc Classification Number
Tk5105.884
Edition Number
3
Copyright Date
2015
Target Audience
Scholarly & Professional
Topic
E-Commerce / Internet Marketing, Electronic Commerce (See Also Headings under Business & Economics / E-Commerce), Web / Design, Web / Search Engines, E-Commerce / General (See Also Computers / Electronic Commerce)
Lccn
2016-373441
Dewey Decimal
658.8/72
Dewey Edition
22
Illustrated
Yes
Genre
Computers, Business & Economics

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item 1 The Art of SEO: Mastering Search Engine Optimization by Eric Enge: Used
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item 2 The Art of SEO: Mastering Search Engine Optimization by Enge, Eric (Paperback)
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item 3 The Art of SEO: Mastering Search Engine - Paperback, by Enge Eric Spencer - Good
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item 4 The Art of SEO: Mastering Search Engine Optimization - Paperback - GOOD
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item 5 The Art of SEO: Mastering Search Engine Optimization - Paperback - VERY GOOD
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item 6 The Art of SEO 3e: Mastering Search..., Stricchiola, Je
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5 out of 5 stars
by spenzelyAug 29, 2019
Readable and packed full of trustworthy info!
This is a great book so far. It is written clearly but does not leave out technical aspects of SEO. It breaks them down nicely so that the info is digestable. Not a read over the weekend and be done type of book. To get the most you will want to read and reread. Study it like a reference or text book. Rely on this book instead of all the self proclaimed SEO experts on the internet.
Verified purchase: Yes | Condition: Pre-owned
5 out of 5 stars
by steve_delorOct 24, 2015
Good Deal
Arrived on schedule in great condition. I recommend this company.
Verified purchase: Yes | Condition: New

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