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Communication Research Methods by Gerianne Merrigan and Carole L. Huston (2014, Trade Paperback)
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Communication Research Methods
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About this product
Product Identifiers
PublisherOxford University Press, Incorporated
ISBN-100199338353
ISBN-139780199338351
eBay Product ID (ePID)203425619
Product Key Features
Number of Pages480 Pages
Publication NameCommunication Research Methods
LanguageEnglish
SubjectCommunication Studies
Publication Year2014
TypeTextbook
Subject AreaLanguage Arts & Disciplines
AuthorGerianne Merrigan, Carole L. Huston
FormatTrade Paperback
Dimensions
Item Height0.9 in
Item Weight31 Oz
Item Length8 in
Item Width9 in
Additional Product Features
Edition Number3
Intended AudienceCollege Audience
LCCN2014-013976
Dewey Edition23
Reviews"This is a very insightful text with a compelling 'research as argument' frame and unique but helpful approach to the paradigms of research." --Rick Olsen, University of North Carolina Wilmington "Communication Research Methods is the most balanced methods textbook I have ever used in class. It is well organized and very thorough. It does an excellent job outlining the foundational concepts we teach in research methods. It also includes complete theoretical rationales for students to consider." --Mary LeAnne Lagasse, Texas Tech University "Communication Research Methods is a choice textbook for anyone wanting to introduce students to the fundamentals of research. Merrigan and Huston put the reader at ease by making difficult concepts fun and easy to learn. They engage the reader in a dialogue about research, making the transition from reading about to conducting research an easy one. Each chapter provides an assortment of facts and figures, all of which help to make students more ethical, effective, and reflective scholars." --Angela S. Jacobs, Eastern Illinois University, "This is a very insightful text with a compelling 'research as argument' frame and unique but helpful approach to the paradigms of research." --Rick Olsen, University of North Carolina Wilmington "Communication Research Methods is the most balanced methods textbook I have ever used in class. It is well organized and very thorough. It does an excellent job outlining the foundational concepts we teach in research methods. It also includes complete theoretical rationales for students to consider." --Mary LeAnne Lagasse, Texas Tech University"Communication Research Methods is a choice textbook for anyone wanting to introduce students to the fundamentals of research. Merrigan and Huston put the reader at ease by making difficult concepts fun and easy to learn. They engage the reader in a dialogue about research, making the transition from reading about to conducting research an easy one. Each chapter provides an assortment of facts and figures, all of which help to make students more ethical, effective, and reflective scholars." --Angela S. Jacobs, Eastern Illinois University, "This book's single strength is its integration of rhetorical concepts....I believe that this strength is significant enough to distinguish the book from others in the field." --David Park, Lake Forest College (6)
Dewey Decimal302.2072/1
SynopsisCommunication Research Methods is the only book on the market that expertly balances the interpretive, critical, and discovery paradigms. No other research methods book on the market better reflects actual research practice and provides methodological chocies based not on ideological constraints but rather on the nature of the research question., Effective argumentation is at the very heart of communication and a key component to understanding and conducting communication research. Using clear language, concrete examples, and the Toulmin model of claim-data-warrants, Communication Research Methods introduces students to multiple ways of knowing, helps them think critically about communication, and provides them with the tools they need to explore the often murky depths of communication research.Ideal for research methods courses covering multiple methodologies, this is the only text that uses a research-as-argument approach to help students become not only more effectiveresearchers, but more insightful consumers of research., Effective argumentation is at the very heart of communication and a key component to understanding and conducting communication research. Using clear language, concrete examples, and the Toulmin model of claim-data-warrants, Communication Research Methods introduces students to multiple ways of knowing, helps them think critically about communication, and provides them with the tools they need to explore the often murky depths of communication research. Ideal for research methods courses covering multiple methodologies, this is the only text that uses a research-as-argument approach to help students become not only more effective researchers, but more insightful consumers of research.
LC Classification NumberP91.3.M46 2014
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