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Enterprise Gamification : Engaging People by Letting Them Have Fun by Mario Herger (2014, Trade Paperback)

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Number of Pages: 368. Weight: 1.61 lbs. Publication Date: 2014-07-01. Publisher: Createspace Independent Publishing Platform.

About this product

Product Identifiers

PublisherCreateSpace

ISBN-101470000644

ISBN-139781470000646

eBay Product ID (ePID)202473136

Product Key Features

Book TitleEnterprise Gamification : Engaging People by Letting Them Have Fun

Number of Pages368 Pages

LanguageEnglish

TopicOrganizational Behavior

Publication Year2014

GenreBusiness & Economics

AuthorMario Herger

Book SeriesEnterprise Gamification Ser.

FormatTrade Paperback

Dimensions

Item Height0.8 in

Item Weight31.9 Oz

Item Length10 in

Item Width8 in

Additional Product Features

Intended AudienceTrade

SynopsisResearch shows when people are engaged they are more productive. That's why gamification has caught on in the corporate world. The clever combination of fields such as game design, psychology, motivation theory, neurophysiology, and behaviorism has been shown to benefit stakeholders in surprisingly effective ways.This landmark book examines the prevailing notion that simple rewards and competition are effective means for engaging people, and shows how gamification designs can be applied to support long-term collaboration, creativity, productivity, loyalty, and learning. Based on evidence from many research papers, use cases, and practical examples you will learn how to create effective and fun gamification designs for one or multiple systems in a local or global context.Enterprise Gamification is the most comprehensive and scientifically rigorous book yet written in this exciting new field., Research shows when people are engaged they are more productive. That's why gamification has caught on in the corporate world. The clever combination of fields such as game design, psychology, motivation theory, neurophysiology, and behaviorism has been shown to benefit stakeholders in surprisingly effective ways. This landmark book examines the prevailing notion that simple rewards and competition are effective means for engaging people, and shows how gamification designs can be applied to support long-term collaboration, creativity, productivity, loyalty, and learning. Based on evidence from many research papers, use cases, and practical examples you will learn how to create effective and fun gamification designs for one or multiple systems in a local or global context. Enterprise Gamification is the most comprehensive and scientifically rigorous book yet written in this exciting new field.