Picture 1 of 4

Stock photo

THE DORITO EFFECT: THE SURPRISING NEW TRUTH ABOUT FOOD AND By Mark Schatzker 1st - Picture 1 of 4

THE DORITO EFFECT: THE SURPRISING NEW TRUTH ABOUT FOOD AND By Mark Schatzker 1st - Picture 2 of 4

THE DORITO EFFECT: THE SURPRISING NEW TRUTH ABOUT FOOD AND By Mark Schatzker 1st - Picture 3 of 4

THE DORITO EFFECT: THE SURPRISING NEW TRUTH ABOUT FOOD AND By Mark Schatzker 1st - Picture 4 of 4

Dorito Effect : The Surprising New Truth about Food and Flavor by Mark Schatzker (2015, Hardcover)

5.02 product ratings

North Beach Drifter (914)

99.8% positive feedback

Price:

$4.53

US $5.22 delivery in 2–4 days

Get it between Thu, Oct 16 and Sat, Oct 18

Returns:

30 days returns. Seller pays for return shipping.

Condition:

Very Good

About this product

Product Identifiers

PublisherSimon & Schuster

ISBN-101476724210

ISBN-139781476724218

eBay Product ID (ePID)201642389

Product Key Features

Book TitleDorito Effect : the Surprising New Truth about Food and Flavor

Number of Pages272 Pages

LanguageEnglish

Publication Year2015

TopicNutrition, General, Diet & Nutrition / Weight Loss

IllustratorYes

GenreCooking, Health & Fitness, Science, Medical

AuthorMark Schatzker

FormatHardcover

Dimensions

Item Height1 in

Item Weight15.2 Oz

Item Length9 in

Item Width6 in

Additional Product Features

Intended AudienceTrade

LCCN2014-044543

TitleLeadingThe

Dewey Edition23

ReviewsMark Schatzker knows food. He is dedicated to quality and is always looking for the best ingredients. This is an important book that tells us why good food is so essential for everyone., Mark Schatzker's book comes at a time when healthful eating and sustainability are increasingly on everyone's minds. The Dorito Effect is a quick, engaging read that examines the essential role that flavor plays in the way we eat today. As a chef, I know that people want to eat delicious food, but Schatzker goes further and investigates how we engage with flavor to address the growing health crisis., In The Dorito Effect Mark Schatzker explores a novel - and to my mind, key - theory to explain our increasing consumption of the low-quality food that is undermining health. Modern food production has made much of what we eat flavorless, and a multibillion dollar flavor industry has stepped in to fool our senses, leaving us unsatisfied and craving more and more. I strongly agree with his advice to go back to eating real food., Entertaining storytelling... After reading thisengaging book, readers may wonder with every bite of food if what they aretasting is real., After decades of conflict over sugar, carbs and fat, this extremely well researched book journeys to the heart of the food problem--flavor--and delivers the perfect solution., This book is important, possibly life altering for anyone who eats!! In The Dorito Effect , Schatzker gets to the heart of where our relationship with food has gone wrong. Through lively storytelling and proficiency he points out the many issues we are facing and that the solution is right in front of us., Mark Schatzker has done something monumental in The Dorito Effect, he explained how the American food industry has interfered with our body's conversation with itself. The use of flavor to change this conversation is one of the major reasons for the decline in the American diet leading to major health issues. The Dorito Effect is one of the most important health and food books I have read., Entertaining storytelling... After reading this engaging book, readers may wonder with every bite of food if what they are tasting is real., A sobering account of humanity's attempt to overcome modern food blandness with flavor compounds, at the expense of nutritional integrity. Schatzker's engaging chronicle of how naturally occurring food flavor is as an evolutionary tuned sensory marker of nutritional value is bound to give consumers and scientists a new perspective on judging food quality and health effects., After decades of conflict over sugar, carbs and fat, this extremely well researched book journeys to the heart of the food problem-flavor-and delivers the perfect solution.

Dewey Decimal641.3

SynopsisA lively and important argument from an award-winning journalist proving that the key to reversing America's health crisis lies in the overlooked link between nutrition and flavor. In The Dorito Effect , Mark Schatzker shows us how our approach to the nation's number one public health crisis has gotten it wrong. The epidemics of obesity, heart disease, and diabetes are not tied to the overabundance of fat or carbs or any other specific nutrient. Instead, we have been led astray by the growing divide between flavor--the tastes we crave--and the underlying nutrition. Since the late 1940s, we have been slowly leeching flavor out of the food we grow. Those perfectly round, red tomatoes that grace our supermarket aisles today are mostly water, and the big breasted chickens on our dinner plates grow three times faster than they used to, leaving them dry and tasteless. Simultaneously, we have taken great leaps forward in technology, allowing us to produce in the lab the very flavors that are being lost on the farm. Thanks to this largely invisible epidemic, seemingly healthy food is becoming more like junk food: highly craveable but nutritionally empty. We have unknowingly interfered with an ancient chemical language--flavor--that evolved to guide our nutrition, not destroy it. With in-depth historical and scientific research, The Dorito Effect casts the food crisis in a fascinating new light, weaving an enthralling tale of how we got to this point and where we are headed. We've been telling ourselves that our addiction to flavor is the problem, but it is actually the solution. We are on the cusp of a new revolution in agriculture that will allow us to eat healthier and live longer by enjoying flavor the way nature intended.

LC Classification NumberTX370.S33 2015