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Advertising to Children : New Directions, New Media by Caroline Oates (2014, Hardcover)

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Publication Date: 2014-08-29. Number of Pages: 265. Weight: 1.1 lbs. ISBN10: 0230252028. Publisher: Palgrave MacMillan.

About this product

Product Identifiers

Publisher
Palgrave Macmillan The Limited
ISBN-10
0230252028
ISBN-13
9780230252028
eBay Product ID (ePID)
201640945

Product Key Features

Number of Pages
Xi, 265 Pages
Publication Name
Advertising to Children : New Directions, New Media
Language
English
Subject
Media Studies, Developmental / General, Advertising & Promotion, Sociology / Marriage & Family
Publication Year
2014
Type
Textbook
Author
Caroline Oates
Subject Area
Social Science, Business & Economics, Psychology
Format
Hardcover

Dimensions

Item Height
0.9 in
Item Weight
154.7 Oz
Item Length
8.8 in
Item Width
5.6 in

Additional Product Features

Intended Audience
Scholarly & Professional
LCCN
2014-019517
Dewey Edition
23
Number of Volumes
1 vol.
Illustrated
Yes
Dewey Decimal
659.1083
Table Of Content
1. Introduction; Barrie Gunter, Caroline Oates, Fran Blumberg and Mark Blades 2. Do Very Young Children Understand Persuasive Intent in Advertisements?; Moondore Ali and Mark Blades 3. The Development of Children's Scepticism about Advertising; Maria T. Chu, Mark Blades and Jane Herbert 4. Commercial Food Promotion to Children; Emma J. Boyland, Joanne A. Harrold, Tim C. Kirkham and Jason C.G. Halford 5. Alcohol Advertising and Young People; Barrie Gunter 6. Advertising to Children in China; Kara Chan 7. Parents' Beliefs about, and Attitudes to, Marketing to Children; Caroline Oates, Nicki Newman and Athanasia Tziortzi 8. The Family's Role in Children's Interpretation of Advertising; Moniek Buijzen 9. Linkages between Media Literacy and Children's and Adolescents' Susceptibility to Advertising; Fran C. Blumberg, Lauren A. Frankle, Brian Kelley and Jessica M. Williams 10. Under the Radar: How Embedded Commercial Messages in TV and the New Media Influence Children without their Conscious Awareness; Laura Owen, Charlie Lewis and Susan Auty 11. Young Children's Ability to Identify Advertisements on Television, on Web Pages and on Search Engine Web Pages; Shiying Li, Megan Pickering, Moondore Ali, Mark Blades and Caroline Oates 12. The Influence of Advergames on Children's Consumer Choices and Behaviour; Amanda E. Staiano and Sandra L. Calvert 13. Conclusions; Caroline Oates, Fran Blumberg, Barrie Gunter and Mark Blades
Synopsis
This important source for students, researchers, advertisers and parents reviews the debates about advertising to children, and presents new information about children's understanding of advertising. Contributing authors analyse food and alcohol advertising and their effect on children and young people, and explore the point at which children can first identify advertisements and when they can understand that advertisements are persuasive messages. As well as reporting research about television advertising, this volume includes studies about advertising to children in new media, including web pages, search engines, and advergames. There is a discussion of the new ways that marketers reach children, for instance through the internet or with product placement, as well as practical explanations of how parents and educators can help children become more critical of advertisements., This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.
LC Classification Number
BF712-724.92

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Advertising to Children : New Directions, New Media by Caroline Oates (2014, Hardcover)

About this product

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All listings for this product

item 1 Advertising to Children: New Directions, New Media

item 2 Advertising To Children: New Directions, New Media

item 3 Advertising to Children : New Directions, New Media, Hardcover by Blades, Mar...

item 4 Advertising to Children : New Directions, New Media, Hardcover by Blades, Mar...

item 5 Advertising to Children: New Directions, New Media by M. Blades: New

item 6 Advertising to Children: New Directions, New Media by M. Blades (English) Hardco

item 7 Blades - Advertising to Children - New hardback or cased book - S9000z

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