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Mr. Product, Vol 2 : The Graphic Art of Advertising's Magnificent Mascots 1960-1985 by Not Available (2015, Hardcover)
Books Art and Whatnot (12396)
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$169.95
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The Graphic Art of Advertising's Magnificent Mascots 1960-1985. Far-out faces and a host of expertly curated characters fill More Mr. Product’s pages, making this the ultimate trove for designers, illustrators, and pop culture fanatics alike.
- Buy It NowMr. Product Vol 2—The Graphic Art of Advertising's Magnificent Mascots 1960-1985
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About this product
Product Identifiers
PublisherInsight Editions
ISBN-101608873609
ISBN-139781608873609
eBay Product ID (ePID)201600562
Product Key Features
Book TitleMr. Product, Vol 2 : the Graphic Art of Advertising's Magnificent Mascots 1960-1985
Number of Pages272 Pages
LanguageEnglish
TopicGraphic Arts / Advertising, Advertising & Promotion
Publication Year2015
IllustratorYes
GenreDesign, Business & Economics
AuthorNot Available
FormatHardcover
Dimensions
Item Height1.1 in
Item Weight20.1 Oz
Item Length6.8 in
Item Width5.2 in
Additional Product Features
Intended AudienceTrade
Reviews"Any designer, art director, or fan of advertising history would love these books." -- Ad Pulp "They're Grreeat!: The enduring charm of advertising characters" -- The Atlantic "If you're an illustrator, designer or simply a fan of popular culture, these carefully-curated tomes are well worth checking out." -- Graphics "Stunning and profusely illustrated" "Carefully curated and meticulously assembled with an eye toward producing a larger narrative" -- Print "Two solid visual archives, well-made with sewn binding and spot varnished covers" -- LogoDesignLove "One of my prized design book purchases" -- Brand New "These two books are put together with intelligence and flair." "Beautifully art directed, and filled with delightful, eye-catching images" -- Animation Scoop "Offering up fascinating tidbits on hundreds of spokes-characters" -- Examiner "Page after page of colorful, whimsical, deliciously designed ads that have lured consumers to buy their products" -- Boing Boing
Dewey Edition23
Dewey Decimal659.113
SynopsisMr. Product Volume 2 takes up where Meet Mr. Product Volume 1 left off, illustrating the story of the advertising mascot in America in the 1960s,'70s, and '80s. This vibrant, colorful tribute to pop culture treats readers to icons such as Cap'n Crunch, Goofy Grape, and Chokey the Smog Dog, as well as hundreds of rare and little-known characters that will surprise even the most avid collectors of advertising ephemera. Citing more than thirty significant historical events and their influence on design, this clever compendium of commercial art profiles the origination of the characters in popular culture, and offers fascinating insights on the evolution of commercial design. Far-out faces and a host of expertly curated characters fill Mr. Product Volume 2 's pages, making this the ultimate trove for designers, illustrators, and pop culture fanatics alike, and a must-have for those who own Meet Mr. Product Volume 1 and are looking for the comprehensive collection of advertising art., More Mr. Product! Meet the newest, hippest, grooviest characters of the '60s, '70s, and beyond. Introducing Cap'n Crunch, Goofy Grape, Chokey the Smog Dog, and hundreds of well-known and not-so-well-known personalities of the pop art era. In More Mr. Product, readers meet advertising characters of the 1960s, '70s, and beyond, completing the story so artfully introduced in Meet Mr. Product. This vibrant, colorful tribute to pop culture treats readers to icons such as Cap'n Crunch, Goofy Grape, and Chokey the Smog Dog, as well as hundreds of rare and little-known characters that surprise even the most avid collectors of advertising ephemera. Citing more than 30 significant historical events and their influence on design, this clever compendium of commercial art profiles the origins of the characters in popular culture. It also offers fascinating insights on the evolution of commercial design. Far-out faces and a host of expertly curated characters fill More Mr. Product's pages, making this the ultimate trove for designers, illustrators, and pop culture fanatics alike., In "More Mr. Product, " readers meet advertising characters of the 1960s, '70s, and beyond, completing the story so artfully introduced in "Meet Mr. Product." This vibrant, colorful tribute to pop culture treats readers to icons such as Cap'n Crunch, Goofy Grape, and Chokey the Smog Dog, as well as hundreds of rare and little-known characters that, More Mr. Product Meet the newest, hippest, grooviest characters of the '60s, '70s, and beyond. Introducing Cap'n Crunch, Goofy Grape, Chokey the Smog Dog, and hundreds of well-known and not-so-well-known personalities of the pop art era. In More Mr. Product, readers meet advertising characters of the 1960s, '70s, and beyond, completing the story so artfully introduced in Meet Mr. Product. This vibrant, colorful tribute to pop culture treats readers to icons such as Cap'n Crunch, Goofy Grape, and Chokey the Smog Dog, as well as hundreds of rare and little-known characters that surprise even the most avid collectors of advertising ephemera. Citing more than 30 significant historical events and their influence on design, this clever compendium of commercial art profiles the origins of the characters in popular culture. It also offers fascinating insights on the evolution of commercial design. Far-out faces and a host of expertly curated characters fill More Mr. Product's pages, making this the ultimate trove for designers, illustrators, and pop culture fanatics alike.
LC Classification NumberHF6146.A27
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Ratings and Reviews
Most relevant reviews
- Jul 26, 2021
Legendary
After a long time I finally got my eager hands on this book and I’m not disappointed, it was worth the wait. Warren Dotz makes gems after gems, I own volume one, “what a character” and “Ad Boy” and all of these books are simply gems. Highly recommended… if you can find a copy GRAB IT, Because this particular book is VERY rare.
Verified purchase: YesCondition: Pre-owned
