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Content Management for Dynamic Web Delivery by JoAnn T. Hackos (2002, Trade Paperback)
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- Buy It NowContent Management for Dynamic Web Delivery by JoAnn T. Hackos : Paperback book
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About this product
Product Identifiers
PublisherWiley & Sons, Incorporated, John
ISBN-100471085863
ISBN-139780471085867
eBay Product ID (ePID)2012551
Product Key Features
Number of Pages432 Pages
Publication NameContent Management for Dynamic Web Delivery
LanguageEnglish
Publication Year2002
SubjectWeb / Design
TypeTextbook
AuthorJoann T. Hackos
Subject AreaComputers
FormatTrade Paperback
Dimensions
Item Height0.8 in
Item Weight0 Oz
Item Length9.2 in
Item Width7.5 in
Additional Product Features
Intended AudienceTrade
LCCN2002-277579
Dewey Edition21
IllustratedYes
Dewey Decimal005.2/76
Table Of ContentPreface. Chapter 1: Is Content Management in Your Future? Chapter 2: Implementig a Content-Management Solution. Chapter 3: Taking a Close Look at Your Information Resources. Chapter 4: Creating an Information Model. Chapter 5: Developing Information Types and Content Units. Chapter 6: Using Content Units to Structure Information Types. Chapter 7: Developing Content Plans for Static Web Sites. Chapter 8: Developing Content Plans for Dynamic Web Sites. Chapter 9: Developing a Single-Source Strategy. Chapter 10: Authoring for Reuse. Chapter 11: Staffing for Content Management. Chapter 12: Making a Business Case for Content Management. Appendix A: Content Management Requirements Checklist. Appendix B: Vendors. Bibliography. Index.
SynopsisSuccessfully manage Web content to achieve a competitive edge Using the content management strategy that she developed for companies such as Nortel, Motorola, Cisco, and others, Hackos walks readers through the stages of effective Web content management. She shows how to establish a content strategy based on what type of content a user needs, the platforms to which it should be delivered, and the types of content necessary for the organization. Readers will learn how to develop and incorporate an information model into their Web site design as well as how to transform their organization's processes to ensure dynamic content delivery. They'll also find tips on how to take advantage of XML., Successfully manage Web content to achieve a competitive edge Using the content management strategy that she developed for companies such as Nortel, Motorola, Cisco, and others, Hackos walks readers through the stages of effective Web content management., "Dr. Hackos has written an invaluable reference. This book will arm you with the knowledge to turn your information into a real competitive advantage." PG Bartlett, VP of Marketing, Arbortext "Finally! A book written for informationdevelopment managers who want to move their departments into the 21st century." Diane Davis, Senior Publications Manager, Synopsys, Inc. Content management begins with a vision of the users' experiencelearning what information your customers, employees, and trading partners need from you and how best to deliver it. Successfully publishing your content to the Web and multiple other channels means grounding your strategy in your user community and building on it a comprehensive information model. An effective information strategy in today's highly competitive ebusiness world requires planning, design, structure, and collaboration. At the center of this strategy is contentthe currency for competing in the Digital Age. Your effectiveness at managing and delivering content can make the difference between business success and failure. Not only is content management in your future, it is one of the greatest challenges faced by businesses today. Using the content management strategy that she helped develop for companies such as Nortel, Motorola, Xerox, Cisco, and others, JoAnn Hackos walks content managers and developers, information architects, Web designers, and IT managers through the five phases of content management and discusses in detail important issues such as: ∗ Establishing a content strategy to determine what content your users need, in which media it should be delivered, and what types of content should be singled out for sales and marketing, customer support, training, reference, and more ∗ Moving existing content out of books to more accessible modules ∗ Developing an information model that underlies your Web site design ∗ Taking advantage of XML ∗ Transforming your organization's processes to ensure dynamic content delivery Wiley Computer Publishing Timely. Practical. Reliable. Visit our Web site at www.wiley.com/compbooks/
LC Classification NumberTK5105.888.H315 2002
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