Dewey Decimal338.4778242166092
SynopsisHow To Run an Indie Label tells you everything you need to know about how to be a creative force. Music is like no other business. It's about being at the right place at the right time, following your nose and diving in feet first. It's about being plugged into the mystical electricity and about surfing on the wild energy. It's about how to fuck up and how to survive and be sustained by the holy grail of the high decibel. No-one captures this wild feral spirit better than Alan McGee whose helter skelter career through music has made him a major force. Wilder than his bands, more out of control than his most lunatic singer, more driven than his contemporaries and closer in spirit to the rock n roll star he could never be himself, McGee was always in a rush. Creation would sign people and not just the music. McGee understood that running an indie label is mainly about the charisma, the game changers, the iconography and the story. It's about never being boring. His ability to start a raw power ruckus brought the visceral danger back to a moribund mid-eighties music scene. His nose for danger and his ear for classic guitar rock n roll brought us Jesus and Mary Chain, Primal Scream, My Bloody Valentine, Teenage Fan Club and Ride before topping out in the nineties with the biggest band in the world, Oasis. By no means a conventional instruction manual or business book How To Run an Indie Label tells you everything you need to know about how to be a creative force., Scottish music executive McGee debuts with a colorful chronicle of his years helming the record label Creation, an incubator of 1980s and '90s indie rock. While growing up in a rough corner of Glasgow in the 1960s and '70s, McGee became obsessed with music. In 1980, he joined the band Newspeak (later known as the Laughing Apple), with whom he soon moved to London. After learning the ropes of record production and distribution and realizing that "maybe I was better at being a manager, a hustler, and an organiser than actually being in a band," he founded Creation in 1983. The label released singles by such bands as the Legend, before achieving a breakout success with the Jesus and Mary Chains "Upside Down" in 1984. Later, Creation nurtured the careers of My Bloody Valentine and Oasis, resulting in a shift to a more "corporate, mainstream indie" identity, which McGee felt deviated from their "maverick" ethos and led him to shutter the record company in 1999. In energetic prose, McGee vividly recalls producing My Bloody Valentines Loveless, which "nearly bankrupted us" thanks to front man Kevin Shields' exacting artistic vision; the "delicate balancing act" of collaborating with flighty artists while cutting fair deals; and the highs of shaping the sound of some of the era's most notable indie bands. The result is a riveting behind-the-scenes peek inlo a formative era of rock music. - Publishers Weekly