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Ski Inc. 2020 : Alterra Counters Vail Resorts; Mega-Passes Transform the Landscape; the Industry Responds and Flourishes. for Skiing? a North American Renaissance by Chris Diamond (2019, Hardcover)

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Chris Diamonds first book, Ski Inc., had just hit bookshelves in December 2016 when shock waves reverberated through the ski resort landscape. The story behind Alterras rise is remarkable, as is Vail Resorts counter-offensive in the form of its own buying spree, which most recently included the acquisition of the 17 ski areas of Peak Resorts.

About this product

Product Identifiers

PublisherSki Diamond Publishing

ISBN-100997978422

ISBN-139780997978421

eBay Product ID (ePID)20038774232

Product Key Features

Book TitleSki Inc. 2020 : Alterra Counters Vail Resorts; Mega-Passes Transform the Landscape; the Industry Responds and Flourishes. for Skiing? a North American Renaissance

Number of Pages256 Pages

LanguageEnglish

Publication Year2019

TopicSkiing, Winter Sports, General, Special Interest / Sports

IllustratorYes

GenreTravel, Sports & Recreation, Business & Economics

AuthorChris Diamond

FormatHardcover

Dimensions

Item Height0.8 in

Item Weight20 oz

Item Length9 in

Item Width6 in

Additional Product Features

Intended AudienceTrade

ReviewsFor skiers who are struggling to process the amount of rapid change that has overtaken ski resorts, the author's contacts in the industry and his own savvy make it a compelling read., Chris Diamond does it again. This time he tells the story of how an industry can disrupt itself and reignite growth by creating an exciting consumer proposition. Leaders with vision, passion and sound business plans can turn around a declining industry. The sequel is a good read for a ski enthusiast or a student of business. He also whets the appetite by introducing the challenges ahead., A must read for anyone working in the ski industry, but also for those who spend their time skiing or whose business is affected by the ski industry., In this deeply researched book, award-winning author and former Steamboat president Chris Diamond analyzes the roots of the renaissance, how it played out, and why resorts are stronger today than ever. Ski Inc. 2020 offers a detailed read for anyone who wants to know what it all means to skiers and to the resort industry--from the major destinations down to the smallest day areas., Ski Inc. 2020 provides an almost encyclopedic view of the industry today, from the biggest to the smallest players. It could be a textbook for anyone wanting to understand the landscape of the North American ski business, and how it has changed so dramatically in the past few years., Finely written and deeply researched. This is the compelling story of how changes in strategy and the development of healthy business cultures can improve performance--not just for the two leading companies, but for an entire industry. A winning combination of lower costs, more choice, and an enhanced customer experience has made skiing a sport with a future again., The industry response from the large resorts down to the mom-and-pop ski areas has been strategic and, for some, simply a matter of survival. Chris Diamond's knowledge of the industry and thorough research provide the reader a snapshot into the dynamics of our industry., Important, engaging, and easy to digest . . . a must-read for anyone aiming for an upper-management position in the ski resort world, or anyone curious about the current state of ski resorts., Chris Diamond is a former industry executive and author of the book Ski Inc. 2020 which chronicles the recent consolidation across ski resorts. 'I think it's good news. They certainly have the cash. They're a well-run, well-capitalized, well-respected company.'|9780997978421|, "In his new book, "Ski Inc. 2020,"Chris Diamond, retired president of Steamboat Ski & Resort Co., argues that Epic and Ikon have been boons for the industry and for consumers, with the net effect of driving up numbers after years of flat growth. Colorado skiers who purchase those passes now think not only about skiing a limited number of areas in-state, but at resorts across the United States and even foreign countries.", Chris Diamond's insightful new book, Ski Inc. 2020 , analyzes the consolidation trend and its potential impacts on all winter resorts. What started out as a book aimed at the two major players ended up addressing the entire industry, with valuable insights and revelations for all. Diamond has given readers plenty to inform the debate, and ample opinion to jumpstart discussion., Ski Inc. 2020 accomplished in a matter of hours what I'd failed to do on my own in a decade: make sense of present-day resort headlines in the context of how we got here in the first place. Through countless interviews, hundreds of sources, and deep firsthand experience, Chris Diamond has woven a must-read narrative for anyone hoping to make their career in ski., Ski Inc. 2020 dissects the tectonic shift occurring in the North American ski industry and its significance for resorts, mountain communities, and skiers, providing a detailed and insightful perspective on the transformation of the business of skiing., If you want to understand the inner workings of today's ski resorts, and what drives their decision-making, Ski Inc. 2020 is an authoritative, illuminating must-read., Chris Diamond takes the reader to a higher level of understanding on the state of the ski-resort industry than anyone has ever done. Key executives opened up to Chris in a way that is unique to this book; their candor and Chris's astute observations combine to make a compelling read. If you love winter, love mountains, and love to slide on snow, this book is a must-read., Essential reading for anyone watching the resort industry carve into this new 'Golden Age.' Chris Diamond (and his colleague, Andy Bigford) deliver invaluable insights into the insular resort industry and its influence on mountain communities. As sweeping changes in resort ownership both challenge and bolster skiing as a business, Ski Inc. 2020 peeks behind ski country's curtain, revealing the characters, passions, hardships, and money that keep American skiing's oversized impact as vibrant as ever. , Moves beyond a historical accounting of industry shifts and into the rare chance for skiers -- as in everyone who skis, whether as an operator, a local or a visitor -- to unite in both celebration and stewardship of a critical pastime that shapes landscapes, communities and lives.

SynopsisThe ski world has been turned upside down. Chris Diamond's first book, Ski Inc. , had just hit bookshelves in December 2016 when shock waves reverberated through the ski resort landscape. In early 2017, the Alterra Mountain Company emerged to challenge Vail Resorts' supremacy, eventually buying 15 resorts, partnering with another 25-plus, and launching the Ikon Pass to compete with the Epic Pass. The story behind Alterra's rise is remarkable, as is Vail Resorts' counter-offensive in the form of its own buying spree, which most recently included the acquisition of the 17 ski areas of Peak Resorts. Through countless interviews, hundreds of sources, and deep firsthand experience, Diamond dissects this unprecedented upheaval, in which the business has been radically, disruptively, and yet positively transformed. Ski Inc. 2020 accomplished in a matter of hours what I'd failed to do on my own in a decade: make sense of present-day resort headlines in the context of how we got here in the first place, says Gregg Blanchard, the senior vice president of Strategy for Inntopia. When Diamond started this Ski Inc. 2020 sequel, he thought it would be primarily the story of how these Big Two resort companies suddenly came to control more than half of the U.S. ski resort business through their mega-passes, and what it means for skiers and snowboarders. But as he dug deeper, he discovered dynamic trajectories among the next three largest ski conglomerates (Boyne Resorts, POWDR and Peak Resorts, now part of Vail), plus ingenuity and innovation at a host of small- and medium-sized resorts, dozens of which are chronicled in the book. Besides the widespread success of value season passes, which trade early commitment for dramatically reduced pricing, resorts large and small have polished their operations. The success starts with passionate leadership and extends to every line item. Resorts now avoid risky real-estate projects; vigorously market to and build relationships with digitally savvy customers; sharpen margins across all departments; and improve the product in every way. For an industry that historically suffered through peaks and valleys with the weather and economy, the result today is an impressive bottom-line consistency that has drawn investor interest worldwide. There are daunting hurdles ahead, with climate change and sluggish participation trends at the top of the disrupter list, but the future is arguably brighter than ever. With season passes at circa-1970s prices, while providing access to dozens of resorts rather than just one, there's never been a better time to be a skier or snowboarder. This book is an eye-opener, a deep, colorful dive beneath the headlines, for any skier or rider who wants to understand today's landscape. And it's a must-read for anyone who works--or wants to work--in the ski industry. Chris Diamond takes the reader to a higher level of understanding on the state of the ski-resort industry than anyone has ever done, says Michael Berry, who served as the president of the National Ski Areas Association for 25 years. Key executives opened up to Chris in a way that is unique to this book; their candor and Chris's astute observations combine to make a compelling read. If you love winter, love mountains, and love to slide on snow, this book is a must-read., "The ski world has been turned upside down." Chris Diamond's first book, Ski Inc. , had just hit bookshelves in December 2016 when shock waves reverberated through the ski resort landscape. In early 2017, the Alterra Mountain Company emerged to challenge Vail Resorts' supremacy, eventually buying 15 resorts, partnering with another 25-plus, and launching the Ikon Pass to compete with the Epic Pass. The story behind Alterra's rise is remarkable, as is Vail Resorts' counter-offensive in the form of its own buying spree, which most recently included the acquisition of the 17 ski areas of Peak Resorts. Through countless interviews, hundreds of sources, and deep firsthand experience, Diamond dissects this unprecedented upheaval, in which the business has been radically, disruptively, and yet positively transformed. " Ski Inc. 2020 accomplished in a matter of hours what I'd failed to do on my own in a decade: make sense of present-day resort headlines in the context of how we got here in the first place," says Gregg Blanchard, the senior vice president of Strategy for Inntopia. When Diamond started this Ski Inc. 2020 sequel, he thought it would be primarily the story of how these "Big Two" resort companies suddenly came to control more than half of the U.S. ski resort business through their mega-passes, and what it means for skiers and snowboarders. But as he dug deeper, he discovered dynamic trajectories among the next three largest ski conglomerates (Boyne Resorts, POWDR and Peak Resorts, now part of Vail), plus ingenuity and innovation at a host of small- and medium-sized resorts, dozens of which are chronicled in the book. Besides the widespread success of value season passes, which trade early commitment for dramatically reduced pricing, resorts large and small have polished their operations. The success starts with passionate leadership and extends to every line item. Resorts now avoid risky real-estate projects; vigorously market to and build relationships with digitally savvy customers; sharpen margins across all departments; and improve the product in every way. For an industry that historically suffered through peaks and valleys with the weather and economy, the result today is an impressive bottom-line consistency that has drawn investor interest worldwide. There are daunting hurdles ahead, with climate change and sluggish participation trends at the top of the disrupter list, but the future is arguably brighter than ever. With season passes at circa-1970s prices, while providing access to dozens of resorts rather than just one, there's never been a better time to be a skier or snowboarder. This book is an eye-opener, a deep, colorful dive beneath the headlines, for any skier or rider who wants to understand today's landscape. And it's a must-read for anyone who works--or wants to work--in the ski industry. "Chris Diamond takes the reader to a higher level of understanding on the state of the ski-resort industry than anyone has ever done," says Michael Berry, who served as the president of the National Ski Areas Association for 25 years. "Key executives opened up to Chris in a way that is unique to this book; their candor and Chris's astute observations combine to make a compelling read. If you love winter, love mountains, and love to slide on snow, this book is a must-read."

As told toBigford, Andy