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Communicating Climate Change : The Path Forward by Susanna Priest (2019, Trade Paperback)
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While scientists often expect that teaching people the scientific facts will change their minds about climate change, closer analysis suggests this is not always the case. Communication scholars are pursuing other ideas based on what we know about influence and persuasion, but this approach does not provide complete answers either.
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About this product
Product Identifiers
PublisherPalgrave Macmillan The Limited
ISBN-101349843849
ISBN-139781349843848
eBay Product ID (ePID)20038718304
Product Key Features
Book TitleCommunicating Climate Change : the Path Forward
Number of PagesXiv, 177 Pages
LanguageEnglish
TopicEnvironmental Science (See Also Chemistry / Environmental), Environmental, Media Studies, Global Warming & Climate Change
Publication Year2019
IllustratorYes
GenreLaw, Social Science, Science
AuthorSusanna Priest
Book SeriesPalgrave Studies in Media and Environmental Communication Ser.
FormatTrade Paperback
Dimensions
Item Weight16 Oz
Item Length8.3 in
Item Width5.8 in
Additional Product Features
Dewey Edition23
Reviews"This book discusses communication for committed climate change activists determined to promote activism. It assumes climate change is due to humans, is dangerous, is imminent, and is controllable. It also explores the idea that better communication will help solve the problem. ... Summing Up: Recommended. All readers." (T. N. Chase, Choice, Vol. 54 (11), July, 2017) "Priest has written an easy-to-read thought-provoking book, which can be used to introduce science communication to undergraduate and graduate students who will gain understanding of the debates and future direction of the field, as well as potential spaces for action. ... For an engaged reader, however, research opportunities are easy to identify, and Priest even offers possible questions that, if explored and answered, will surely mark the path forward for science communication." (José Castro-Sotomayor, Language & Ecology, ecolinguistics-association.org, 2017)
Number of Volumes1 vol.
Dewey Decimal333.7201/4
Table Of Content1.The Communication Challenge of Our Century.- 2.What's the Rush? Reacting to a Slow-Moving Disaster.- 3.Talking Climate: Understanding and Engaging Publics.- 4.The Evolving Social Ecology of Science Communication.- 5.Science Communication: New Frontiers.- 6.Critical Science Literacy: Making Sense of Science.- 7.Ingredients of a Successful Climate Movement.- 8.The Path Forward: Making Change Happen
SynopsisThis book asks and answers the question of what communication research and other social sciences can offer that will help the global community to address climate change by identifying the conditions that can persuade audiences and encourage collective action on climate. While scientists often expect that teaching people the scientific facts will change their minds about climate change, closer analysis suggests this is not always the case. Communication scholars are pursuing other ideas based on what we know about influence and persuasion, but this approach does not provide complete answers either. Some misconceptions can be corrected by education, and some messages will be more powerful than others. The advent of the Internet also makes vast stores of information readily available. But audiences still process this information through different filters, based on their own values and beliefs - including their understanding of how science works. In between momentous events, media coverage of climate tends to recede and individuals turn their attention back to their daily lives. Yet there is a path forward: Climate change is a social justice issue that no individual - and no nation - can solve on their own. A different sort of communication effort can help., 1.The Communication Challenge of Our Century.- 2.What's the Rush? Reacting to a Slow-Moving Disaster.- 3.Talking Climate: Understanding and Engaging Publics.- 4.The Evolving Social Ecology of Science Communication.- 5.Science Communication: New Frontiers.- 6.Critical Science Literacy: Making Sense of Science.- 7.Ingredients of a Successful Climate Movement.- 8.The Path Forward: Making Change Happen
LC Classification NumberP87-96
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